AI visibility in the Netherlands

Explore brands in industry panels measured from the Netherlands.

Most cited source

youtube.com

151citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
Employes #3 in HR and payroll tools in Netherlands 42 , range 34–53 No history yet 37% 19% None First reading
Help Scout US #3 in customer support tools in Netherlands 36 , range 21–59 No history yet 21% 14% None First reading
Looker US #3 in business intelligence tools in Netherlands 36 , range 16–55 No history yet 24% 4% First reading
Microsoft 365 Business Premium US #3 in endpoint security tools in Netherlands 28 , range 23–63 No history yet 28% 12% First reading
NordPass LT #3 in password managers in Netherlands 45 , range 9–53 No history yet 20% 5% None First reading
Norton US Unranked in password managers in Netherlands#3 in antivirus apps in Netherlands 27 , range 5–49 No history yet 11% 6% First reading
Proton VPN CH #3 in VPNs in Netherlands 29 , range 22–61 No history yet 22% 15% None First reading
Rydoo BE #3 in travel and expense tools in Netherlands 27 , range 19–55 No history yet 21% 8% None First reading
Salesloft US #3 in sales engagement tools in Netherlands 37 , range 16–56 No history yet 21% 8% None First reading
Wise GB #3 in European neobanks in Netherlands 53 , range 43–69 No history yet 52% 31% None First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 7.3% 3 of 4 139 Not read
2 microsoft.com Vendor site 6.0% 4 of 4 90 12
3 hubspot.com Brand site 3.9% 4 of 4 54 4
4 reddit.com Community 6.4% 3 of 4 74 36
5 google.com Brand site 3.2% 4 of 4 49 4
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10 kvk.nl Regulator 3.2% 4 of 4 26 2

The questions, and who wins each

QuestionLanguageWins it
best vpn service for remote workers English NordVPN, Proton VPN and Surfshark, tied
secure browsing for people working from home English No brand recommended
best vpn for streaming fans who travel English NordVPN, Proton VPN and Surfshark, tied
how can i keep my browsing private on public wi-fi English No brand recommended
how to protect my internet traffic while traveling English No brand recommended
Wat is de beste software voor reis- en onkostenbeheer voor kleine bedrijven? Dutch TravelPerk
Reis- en onkostenbeheer voor salesteams Dutch GetGoing, TravelPerk, Pleo, SAP Concur and TravelPerk, tied
Hoe kunnen medewerkers minder tijd kwijt zijn aan het indienen van declaraties voor zakenreizen? Dutch Booking.com for Business
Hoe kan ik de onkosten van medewerkers tijdens zakenreizen bijhouden? Dutch Harvest and Rydoo, tied
Software voor zakenreizen boeken versus onkostenbeheer voor bedrijven Dutch TravelPerk, Pleo, SAP Concur and TravelPerk, tied

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured