Most cited source
151citations
From Google AI Mode, Gemini and Google AI Overviews
AI visibility in the Netherlands
Explore brands in industry panels measured from the Netherlands.
Where engines disagree most
Not compared
A list across industries has no engine top three.
Brands
| Brand | Place in its industry | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|
| | #3 in HR and payroll tools in Netherlands | 42 , range 34–53 | No history yet | 37% | 19% | | First reading | |
| | #3 in customer support tools in Netherlands | 36 , range 21–59 | No history yet | 21% | 14% | None | First reading | |
| | #3 in business intelligence tools in Netherlands | 36 , range 16–55 | No history yet | 24% | 4% | None | First reading | |
| | #3 in endpoint security tools in Netherlands | 28 , range 23–63 | No history yet | 28% | 12% | | First reading | |
| | #3 in password managers in Netherlands | 45 , range 9–53 | No history yet | 20% | 5% | | First reading | |
| | Unranked in password managers in Netherlands#3 in antivirus apps in Netherlands | 27 , range 5–49 | No history yet | 11% | 6% | | First reading | |
| | #3 in VPNs in Netherlands | 29 , range 22–61 | No history yet | 22% | 15% | | First reading | |
| | #3 in travel and expense tools in Netherlands | 27 , range 19–55 | No history yet | 21% | 8% | None | First reading | |
| | #3 in sales engagement tools in Netherlands | 37 , range 16–56 | No history yet | 21% | 8% | None | First reading | |
| | #3 in European neobanks in Netherlands | 53 , range 43–69 | No history yet | 52% | 31% | None | First reading |
This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Review site | 2.5% | 3 of 4 | 15 | 43 |
| 12 | | Social | 1.8% | 2 of 4 | 29 | Not read |
| 13 | | Media | 2.0% | 4 of 4 | 18 | 52 |
| 14 | | Review site | 1.9% | 3 of 4 | 8 | 21 |
| 15 | | Regulator | 1.8% | 3 of 4 | 11 | Not read |
| 16 | | Regulator | 1.2% | 2 of 4 | 15 | Not read |
| 17 | | Consultancy | 1.7% | 4 of 4 | 8 | 39 |
| 18 | | Vendor site | 1.4% | 4 of 4 | 12 | 47 |
| 19 | | Regulator | 0.9% | 4 of 4 | 9 | 3 |
| 20 | | Media | 1.2% | 3 of 4 | 6 | 7 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| best website builder for small businesses | English |  Shopify,  Squarespace and |
| build a professional website for a small business | English | Squarespace and |
| best website builder for freelancers | English | Squarespace and |
| how can a small business get a website customers can use | English | Shopify |
| how to sell products online without hiring a developer | English | Shopify and |
| Wat is de beste wachtwoordmanager voor persoonlijk gebruik? | Dutch | |
| Wat is een goede wachtwoordmanager voor gezinnen? | Dutch | |
| Hoe kan ik de wachtwoorden van al mijn accounts organiseren? | Dutch | |
| Hoe kan ik veilig wachtwoorden delen met mijn gezin? | Dutch | |
| Kan mijn gezin beter een wachtwoordmanager gebruiken of wachtwoorden in een notitieboekje bewaren? | Dutch | |
Industries
Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.