AI visibility in the Netherlands

Explore brands in industry panels measured from the Netherlands.

Most cited source

youtube.com

151citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Not compared

A list across industries has no engine top three.

Brands

Brand Place in its industry Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
AFAS Software #4 in ERP tools in Netherlands#2 in HR and payroll tools in NetherlandsUnranked in e-signature tools in NetherlandsUnranked in accounting tools in NetherlandsUnranked in CRM tools in Netherlands 28 , range 8–48 No history yet 13% 5% First reading
Apollo US #2 in sales engagement tools in Netherlands 39 , range 22–61 No history yet 23% 16% None First reading
Asana US #2 in project management tools in Netherlands 66 , range 51–76 No history yet 70% 35% First reading
bunq NL #2 in European neobanks in Netherlands 61 , range 48–73 No history yet 64% 32% None First reading
Exact NL #6 in travel and expense tools in NetherlandsUnranked in project management tools in Netherlands#2 in ERP tools in Netherlands#10 in HR and payroll tools in Netherlands#3 in accounting tools in Netherlands#13 in CRM tools in Netherlands 27 , range 14–48 No history yet 15% 4% First reading
Freshdesk US #2 in customer support tools in Netherlands 40 , range 26–68 No history yet 35% 16% None First reading
Google Cloud US #2 in cloud hosting platforms in Netherlands 43 , range 23–62 No history yet 34% 9% None First reading
Mailchimp US #2 in marketing automation tools in Netherlands 46 , range 21–60 No history yet 30% 10% First reading
Moneybird NL #20 in travel and expense tools in Netherlands#2 in accounting tools in Netherlands 35 , range 20–55 No history yet 22% 9% First reading
Pipedrive US #2 in CRM tools in Netherlands 63 , range 41–80 No history yet 53% 31% First reading

This list spans more than one industry, so each brand shows its place in its own. Every brand named in at least three answers is placed. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 7.3% 3 of 4 139 Not read
2 reddit.com Community 6.4% 3 of 4 74 36
3 ncsc.nl Regulator 1.9% 3 of 4 34 1
4 belastingdienst.nl Regulator 2.2% 3 of 4 21 Not read
5 consumentenbond.nl Review site 2.8% 4 of 4 27 13
6 kvk.nl Regulator 3.2% 4 of 4 26 2
7 cisa.gov Regulator 1.6% 2 of 4 23 5
8 overheid.nl Regulator 3.0% 4 of 4 24 1
9 business.gov.nl Regulator 1.8% 3 of 4 24 1
10 appwiki.nl Directory 2.7% 4 of 4 19 32

The questions, and who wins each

QuestionLanguageWins it
Hoe bescherm ik mijn gezin tegen phishinglinks en onveilige downloads? Dutch AVG and Bitdefender, tied
Hoe verwijder ik een virus en voorkom ik dat het terugkomt? Dutch Malwarebytes and Microsoft Defender, tied
Hoe weet ik of spyware mijn telefoon in de gaten houdt? Dutch Kaspersky and Malwarebytes, tied
Is de ingebouwde beveiliging van mijn apparaat voldoende, of kan ik beter een antivirus-app installeren? Dutch Bitdefender, Kaspersky and Malwarebytes, tied
Kan ik beter één beveiligingsapp voor mijn telefoon en computer gebruiken, of aparte apps? Dutch Microsoft Defender
Do I need antivirus protection if I only download apps from official stores? English Microsoft Defender
What can replace relying on built-in security to protect my laptop? English ESET and Malwarebytes, tied
How can I replace separate security apps with one for my devices? English Bitdefender and Microsoft Defender, tied
I work remotely and need to protect my laptop on public Wi-Fi. English No brand recommended
I have children using shared devices and need to block unsafe downloads. English No brand recommended

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured