The most visible merchant of record platforms in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Paddle

73Heralded Score, range 62–80

Most cited source

gov.uk

13citations

From Google AI Overviews and ChatGPT

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
11 Polar SE New entry 2 , range 1–16 2#11
2
  • : score 2 · #11
3% 0% None First reading
– 2Checkout RO Unranked Too few answers Not measured
–
  • : Unranked
1% 0% First reading
– Blink US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Digital River US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Payhip GB Unranked Too few answers Not measured
–
  • : Unranked
3% 0% None First reading
– RevenueCat US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Sellfy LV Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Stripe Managed Payments US Unranked Too few answers Not measured
–
  • : Unranked
2% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 gov.uk Regulator 10.0% 2 of 4 10 Not read
2 reddit.com Community 13.3% 2 of 4 9 6
3 europa.eu Regulator 5.0% 1 of 4 7 Not read
4 ebrands.com Vendor site 10.0% 3 of 4 2 5
5 linkedin.com Social 8.3% 2 of 4 6 Not read
6 quaderno.io Vendor site 10.0% 2 of 4 6 Not read
7 avalara.com Vendor site 5.0% 3 of 4 5 Not read
8 easy.tools Vendor site 6.7% 3 of 4 2 4
9 numeral.com Vendor site 6.7% 1 of 4 3 2
10 slashdot.org Media 3.3% 1 of 4 4 Not read

Questions asked

QuestionLanguageMost recommended
what should a software company use to sell subscriptions worldwide and handle sales tax? English Lemon Squeezy and Paddle, tied
which platform can sell digital products globally and manage payments, tax, and refunds? English Paddle
how can a small saas business sell in multiple countries without building a billing team? English Lemon Squeezy and Paddle, tied
what service handles checkout and tax for a company selling software internationally? English FastSpring and Paddle, tied
how do i collect and remit sales tax when customers buy my software abroad? English Lemon Squeezy and Paddle, tied
how can i accept payments from customers in different countries for my subscription? English Paddle
what do i need to sell digital downloads worldwide without handling tax filings myself? English Gumroad, Lemon Squeezy and Paddle, tied
how can a software business manage refunds and chargebacks across international sales? English Paddle
should i use one checkout service or separate payment and tax providers for global software sales? English Lemon Squeezy and Paddle, tied
is it easier to manage subscriptions globally with a merchant of record or a payment processor? English Lemon Squeezy and Paddle, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured