The most visible merchant of record platforms in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Paddle

73Heralded Score, range 60–80

Most cited source

fintechspecs.com

2citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Gumroad

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Paddle GB New entry 73 , range 60–80 73#1
73
  • : score 73 · #1
80% 40% None First reading
2 Lemon Squeezy US New entry 63 , range 49–74 63#2
63
  • : score 63 · #2
71% 28% None First reading
3 FastSpring US New entry 38 , range 32–47 38#3
38
  • : score 38 · #3
39% 7% None First reading
4 Gumroad US New entry 22 , range 7–37 22#4
22
  • : score 22 · #4
18% 3% None First reading
5 PayPro Global CA New entry 9 , range 5–33 9#5
9
  • : score 9 · #5
14% 0% None First reading
6 Dodo Payments IN New entry 6 , range 2–31 6#6
6
  • : score 6 · #6
9% 0% None First reading
7 Freemius IL New entry 4 , range 1–25 4#7
4
  • : score 4 · #7
6% 0% None First reading
8 Nexway FR New entry 3 , range 1–20 3#8
3
  • : score 3 · #8
4% 0% None First reading
9 Creem SK New entry 3 , range 1–20 3#9
3
  • : score 3 · #9
4% 0% None First reading
– 2Checkout RO Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 fintechspecs.com Media 3.3% 2 of 4 2 Not read
2 processorverdict.com Media 1.7% 1 of 4 1 Not read
3 softwarepakketten.nl Media 1.7% 1 of 4 1 Not read
4 tweakers.net Media 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Wat kan een softwarebedrijf gebruiken om wereldwijd abonnementen te verkopen en btw af te handelen? Dutch Lemon Squeezy and Paddle, tied
Welk platform kan digitale producten wereldwijd verkopen en betalingen, belastingen en terugbetalingen regelen? Dutch Lemon Squeezy and Paddle, tied
Hoe kan een klein SaaS-bedrijf in meerdere landen verkopen zonder een factureringsteam op te zetten? Dutch Lemon Squeezy and Paddle, tied
Welke dienst regelt de checkout en belastingen voor een bedrijf dat internationaal software verkoopt? Dutch Lemon Squeezy and Paddle, tied
Hoe draag ik btw en andere verkoopbelastingen af wanneer klanten mijn software vanuit het buitenland kopen? Dutch Paddle
Hoe kan ik betalingen accepteren van klanten in verschillende landen voor mijn abonnement? Dutch No brand recommended
Wat heb ik nodig om wereldwijd digitale downloads te verkopen zonder zelf belastingaangiften te doen? Dutch Lemon Squeezy and Paddle, tied
Hoe kan een softwarebedrijf terugbetalingen en chargebacks bij internationale verkopen afhandelen? Dutch Paddle
Kan ik voor wereldwijde softwareverkoop beter één checkoutdienst gebruiken of aparte aanbieders voor betalingen en belastingen? Dutch Lemon Squeezy and Paddle, tied
Is het makkelijker om abonnementen wereldwijd te beheren met een merchant of record of een betalingsverwerker? Dutch Paddle

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured