The most visible merchant of record platforms in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Paddle

46Heralded Score, range 38–78

Most cited source

belastingdienst.nl

18citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Gumroad

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Paddle GB New entry 46 , range 38–78 73#1 0= #6
46
  • : score 46 · #1
50% 25% First reading
2 Lemon Squeezy US New entry 40 , range 31–74 63#2 0= #6
40
  • : score 40 · #2
45% 18% First reading
3 FastSpring US New entry 24 , range 20–57 38#3 0= #6
24
  • : score 24 · #3
25% 4% First reading
4 Gumroad US New entry 16 , range 4–50 22#4 5= #3
16
  • : score 16 · #4
12% 2% First reading
5 PayPro Global CA New entry 8 , range 3–48 9#5 5#5
8
  • : score 8 · #5
9% 0% First reading
6 Dodo Payments IN New entry 4 , range 2–46 6#6 0= #6
4
  • : score 4 · #6
6% 0% None First reading
7 Freemius IL New entry 3 , range 1–43 4#7 0= #6
3
  • : score 3 · #7
4% 0% None First reading
8 Nexway FR New entry 2 , range 1–40 3#8 0= #6
2
  • : score 2 · #8
3% 0% None First reading
9 Creem SK New entry 2 , range 1–39 3#9 0= #6
2
  • : score 2 · #9
3% 0% None First reading
– 2Checkout RO Unranked Too few answers Not measured 0= #6
–
  • : Unranked
1% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 belastingdienst.nl Regulator 11.7% 4 of 4 16 Not read
2 mollie.com Vendor site 6.7% 4 of 4 11 Not read
3 europa.eu Regulator 5.0% 1 of 4 7 Not read
4 airwallex.com Vendor site 5.0% 2 of 4 6 Not read
5 adyen.com Vendor site 3.3% 1 of 4 5 Not read
6 kvk.nl Regulator 5.0% 2 of 4 3 Not read
7 checkout.com Vendor site 6.7% 3 of 4 1 Not read
8 avalara.com Vendor site 3.3% 2 of 4 3 Not read
9 chargebee.com Vendor site 1.7% 1 of 4 3 Not read
10 checkoutpage.com Vendor site 5.0% 2 of 4 3 Not read

Questions asked

QuestionLanguageMost recommended
Wat kan een softwarebedrijf gebruiken om wereldwijd abonnementen te verkopen en btw af te handelen? Dutch Lemon Squeezy and Paddle, tied
Welk platform kan digitale producten wereldwijd verkopen en betalingen, belastingen en terugbetalingen regelen? Dutch Lemon Squeezy and Paddle, tied
Hoe kan een klein SaaS-bedrijf in meerdere landen verkopen zonder een factureringsteam op te zetten? Dutch Lemon Squeezy and Paddle, tied
Welke dienst regelt de checkout en belastingen voor een bedrijf dat internationaal software verkoopt? Dutch Lemon Squeezy and Paddle, tied
Hoe draag ik btw en andere verkoopbelastingen af wanneer klanten mijn software vanuit het buitenland kopen? Dutch Paddle
Hoe kan ik betalingen accepteren van klanten in verschillende landen voor mijn abonnement? Dutch No brand recommended
Wat heb ik nodig om wereldwijd digitale downloads te verkopen zonder zelf belastingaangiften te doen? Dutch Lemon Squeezy and Paddle, tied
Hoe kan een softwarebedrijf terugbetalingen en chargebacks bij internationale verkopen afhandelen? Dutch Paddle
Kan ik voor wereldwijde softwareverkoop beter één checkoutdienst gebruiken of aparte aanbieders voor betalingen en belastingen? Dutch Lemon Squeezy and Paddle, tied
Is het makkelijker om abonnementen wereldwijd te beheren met een merchant of record of een betalingsverwerker? Dutch Paddle

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured