The most visible merchant of record platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Paddle

73Heralded Score, range 70–76

Most cited source

europa.eu

84citations

From Google AI Mode and ChatGPT

Where engines disagree most

PayPro Global

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Paddle GB New entry 73 , range 70–76 73#1
73
  • : score 73 · #1
82% 39% First reading
2 Lemon Squeezy US New entry 66 , range 60–71 66#2
66
  • : score 66 · #2
74% 30% First reading
3 FastSpring US New entry 38 , range 35–42 38#3
38
  • : score 38 · #3
38% 9% First reading
4 Gumroad US New entry 22 , range 12–31 22#4
22
  • : score 22 · #4
18% 4% First reading
5 PayPro Global CA New entry 9 , range 7–16 9#5
9
  • : score 9 · #5
13% 0% First reading
6 Dodo Payments IN New entry 6 , range 4–8 6#6
6
  • : score 6 · #6
8% 0% First reading
7 Polar SE New entry 5 , range 4–8 5#7
5
  • : score 5 · #7
6% 1% First reading
8 Freemius IL New entry 4 , range 3–6 4#8
4
  • : score 4 · #8
6% 0% None First reading
9 Cleverbridge DE New entry 4 , range 3–6 4#9
4
  • : score 4 · #9
5% 0% First reading
10 Creem SK New entry 4 , range 3–6 4#10
4
  • : score 4 · #10
5% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 europa.eu Regulator 7.6% 2 of 4 38 Not read
2 youtube.com Social 8.1% 2 of 4 32 Not read
3 ebrands.com Vendor site 7.1% 3 of 4 2 5
4 linkedin.com Social 5.0% 2 of 4 18 Not read
5 adyen.com Vendor site 3.1% 4 of 4 14 Not read
6 reddit.com Community 4.5% 3 of 4 17 5
7 avalara.com Vendor site 2.9% 3 of 4 12 Not read
8 belastingdienst.nl Regulator 1.7% 4 of 4 16 Not read
9 airwallex.com Vendor site 3.1% 4 of 4 12 Not read
10 gov.uk Regulator 1.9% 3 of 4 10 Not read

Questions asked

QuestionLanguageMost recommended
What changes when a provider becomes the seller of record for my digital products? English No brand recommended
How do full-service checkout platforms compare with handling international payments in-house? English Lemon Squeezy and Paddle, tied
What can replace separate payment, tax, and billing tools for selling software? English Lemon Squeezy and Paddle, tied
How can i move away from managing sales tax filings in every country? English No brand recommended
What can replace a custom checkout when selling subscriptions internationally? English Lemon Squeezy and Paddle, tied
Wat kan een softwarebedrijf gebruiken om wereldwijd abonnementen te verkopen en btw af te handelen? Dutch Lemon Squeezy and Paddle, tied
Welk platform kan digitale producten wereldwijd verkopen en betalingen, belastingen en terugbetalingen regelen? Dutch Lemon Squeezy and Paddle, tied
Hoe kan een klein SaaS-bedrijf in meerdere landen verkopen zonder een factureringsteam op te zetten? Dutch Lemon Squeezy and Paddle, tied
Welke dienst regelt de checkout en belastingen voor een bedrijf dat internationaal software verkoopt? Dutch Lemon Squeezy and Paddle, tied
Hoe draag ik btw en andere verkoopbelastingen af wanneer klanten mijn software vanuit het buitenland kopen? Dutch Paddle

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured