The most visible merchant of record platforms, October 2026

October 2026 · 15 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 81 answers read

Leader

Paddle

85%of answers name it

Most cited source

paddle.com

53citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
1 Paddle GB 75 , range 65–81 85% 39% First reading
2 Lemon Squeezy US 62 , range 49–73 68% 29% First reading
3 FastSpring US 42 , range 36–52 48% 9% First reading
4 Gumroad US 29 , range 9–38 21% 4% First reading
5 PayPro Global CA 9 , range 5–32 13% 1% First reading
6 Polar SE 7 , range 3–31 9% 1% None First reading
7 Freemius IL 6 , range 2–29 8% 1% None First reading
8 Nexway FR 5 , range 2–27 8% 0% First reading
9 Dodo Payments IN 5 , range 2–26 8% 0% None First reading
10 Cleverbridge DE 5 , range 2–27 7% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 paddle.com Brand site 37.0% 4 of 4 21 3
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 payproglobal.com Brand site 11.1% 3 of 4 7 1
7Withheld. Run a full Snapshot to see it.
8 nexway.com Brand site 7.4% 3 of 4 2 1
9 numeral.com Vendor site 8.6% 3 of 4 4 2
10 chargebee.com Vendor site 3.7% 2 of 4 4 0

The questions, and who wins each

QuestionLanguageWins it
what changes when a provider becomes the seller of record for my digital products? English No brand recommended
how do full-service checkout platforms compare with handling international payments in-house? English No brand recommended
what can replace separate payment, tax, and billing tools for selling software? English Paddle
how can i move away from managing sales tax filings in every country? English FastSpring and Paddle, tied
what can replace a custom checkout when selling subscriptions internationally? English Lemon Squeezy and Paddle, tied

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured