Leader
67Heralded Score, range 44–79
The most visible marketing automation tools in United Kingdom, October 2026
Most cited source
20citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | 0= #45 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #45 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #45 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 71#9 | –
| 4% | 4% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #45 | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 9= #30 | –
| 3% | 1% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 15#29 | –
| 1% | 1% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #45 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 6#34 | –
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #45 | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 15.0% | 2 of 4 | 19 | Not read |
| 2 | | Regulator | 8.3% | 1 of 4 | 7 | Not read |
| 3 | | Social | 10.0% | 1 of 4 | 7 | Not read |
| 4 | | Vendor site | 8.3% | 2 of 4 | 4 | 8 |
| 5 | | Community | 8.3% | 2 of 4 | 5 | 2 |
| 6 | | Vendor site | 5.0% | 2 of 4 | 3 | Not read |
| 7 | | Vendor site | 6.7% | 2 of 4 | 4 | 1 |
| 8 | | Community | 8.3% | 3 of 4 | 4 | Not read |
| 9 | | Vendor site | 6.7% | 2 of 4 | 2 | 14 |
| 10 | | Review site | 6.7% | 1 of 4 | 2 | 23 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| What are the best marketing automation tools for small teams? | English | |
| How can marketing teams automate email campaigns? | English | |
| How can a marketing team send emails based on customer actions? | English | |
| How can I track leads from first contact through to a sale? | English | |
| For small businesses, are manual email campaigns or automation better? | English | No brand recommended |
| For B2B teams, is it better to track leads in spreadsheets or use automation? | English | No brand recommended |
| What are some alternatives to sending emails manually for small teams? | English | |
| What are some alternatives to spreadsheets for tracking leads at B2B companies? | English | |
| I run a small business and want to automate emails without needing a technical specialist. | English | |
| I’m in charge of marketing at a B2B company and need a way to track leads. | English | |
Each engine's top three
Google AI Mode
- 1
Mailchimp
- 2
HubSpot
- 3
ActiveCampaign
Gemini
- 1
- = 2
- = 2
Google AI Overviews
- = 1
- = 1
- 3
MailerLite
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.