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The most visible marketing automation tools in Romania, October 2026

October 2026 · 15 questions asked from Romania in Romanian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 81 answers read

Leader

HubSpot

67%of answers name it

Most cited source

hubspot.com

21citations

From Google AI Mode and ChatGPT

Where engines disagree most

Mailchimp

2/4engines put it in their top three

Top three on Gemini and Google AI Overviews, not on Google AI Mode and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 66 , range 52–75
66
  • : score 66 · #1
 67% 37% First reading
2 Brevo FR New entry 48 , range 40–61
48
  • : score 48 · #2
 42% 30% First reading
3 Mailchimp US New entry 45 , range 37–56
45
  • : score 45 · #3
 43% 20% First reading
4 ActiveCampaign US New entry 44 , range 37–56
44
  • : score 44 · #4
 38% 24% First reading
5 MailerLite LT New entry 38 , range 31–47
38
  • : score 38 · #5
 26% 19% First reading
6 Klaviyo US New entry 37 , range 31–46
37
  • : score 37 · #6
 29% 15% First reading
7 Omnisend LT New entry 7 , range 3–31
7
  • : score 7 · #7
 7% 5% First reading
8 GetResponse PL New entry 5 , range 2–28
5
  • : score 5 · #8
 4% 4% None First reading
9 Customer.io US New entry 5 , range 2–25
5
  • : score 5 · #9
 6% 2% First reading
10 NewsMAN RO New entry 3 , range 1–15
3
  • : score 3 · #10
 3% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 zapier.com Vendor site 4.9% 2 of 4 7 11
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
cele mai bune instrumente de automatizare a marketingului pentru echipe mici Romanian ActiveCampaign
automatizarea campaniilor de email pentru echipe de marketing Romanian ActiveCampaign, Brevo, HubSpot, Klaviyo and Mailchimp, tied
cum poate o echipă de marketing să trimită emailuri în funcție de acțiunile clienților Romanian HubSpot and Klaviyo, tied
cum să urmăresc leadurile de la primul contact până la vânzare Romanian HubSpot
campanii de email manuale sau automatizare pentru firme mici Romanian ActiveCampaign and Brevo, tied
urmărirea leadurilor în foi de calcul sau automatizare pentru echipe b2b Romanian HubSpot
alternative la trimiterea manuală de emailuri pentru echipe mici Romanian Brevo, HubSpot and MailerLite, tied
alternative la foile de calcul pentru urmărirea leadurilor în firme b2b Romanian HubSpot
conduc o firmă mică și vreau să automatizez emailurile fără un specialist tehnic Romanian MailerLite
sunt responsabil de marketing într-o firmă b2b și am nevoie să urmăresc leadurile Romanian HubSpot

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured