Leader
62Heralded Score, range 30–73
The most visible marketing automation tools in Netherlands, October 2026
Most cited source
6citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
2/4engines put it in their top three
Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 62 , range 30–73 | 61#1 | 64#2 | 62
| 48% | 19% | | First reading | |
| 2 | | New entry | 46 , range 21–60 | 41#3 | 53#3 | 46
| 30% | 10% | | First reading | |
| 3 | | New entry | 37 , range 23–62 | 45#2 | 23#5 | 37
| 31% | 12% | | First reading | |
| 4 | | New entry | 32 , range 2–49 | 9#9 | 71#1 | 32
| 15% | 1% | | First reading | |
| 5 | | New entry | 27 , range 19–46 | 38#4 | 9#8 | 27
| 16% | 13% | | First reading | |
| 6 | | New entry | 26 , range 5–50 | 27#6 | 23#6 | 26
| 12% | 6% | | First reading | |
| 7 | | New entry | 22 , range 7–38 | 32#5 | 5#12 | 22
| 12% | 8% | | First reading | |
| 8 | | New entry | 19 , range 4–48 | 15#7 | 25#4 | 19
| 13% | 1% | | First reading | |
| 9 | | New entry | 9 , range 4–27 | 13#8 | 1= #27 | 9
| 11% | 0% | None | First reading | |
| 10 | | New entry | 4 , range 1–27 | 5#11 | 4= #18 | 4
| 4% | 1% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Directory | 3.3% | 2 of 4 | 2 | Not read |
| 12 | | Consultancy | 3.3% | 1 of 4 | 1 | 5 |
| 13 | | Vendor site | 3.3% | 2 of 4 | 1 | 10 |
| 14 | | Consultancy | 3.3% | 2 of 4 | 1 | 6 |
| 15 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 16 | | Consultancy | 3.3% | 1 of 4 | 1 | 5 |
| 17 | | Consultancy | 3.3% | 1 of 4 | 1 | 8 |
| 18 | | Media | 1.7% | 1 of 4 | 2 | Not read |
| 19 | | Media | 3.3% | 1 of 4 | 1 | 13 |
| 20 | | Directory | 3.3% | 1 of 4 | 1 | 2 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best marketing automation tools for small business marketing teams | English | |
| automate email campaigns for small business marketing teams | English | |
| how can a small business send the right message to each customer | English | |
| how to follow up with leads without sending each email by hand | English | |
| automated email campaigns vs manual email campaigns for small businesses | English | No brand recommended |
Each engine's top three
Google AI Mode
- 1
ActiveCampaign
- = 2
HubSpot
- = 2
Mailchimp
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
Brevo
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.