Leader
92%of answers name it
The most visible marketing automation tools on Google AI Overviews, October 2026
Most cited source
14citations
From Google AI Overviews
Where engines disagree most
One engine
This page reads Google AI Overviews only. Set Engine to All to compare them.
Brands
| Rank | Brand | Heralded Score | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|
| 1 | | 80 , range 63–90 | 92% | 50% | | First reading | |
| 2 | | 79 , range 61–88 | 92% | 46% | | First reading | |
| 3 | | 56 , range 39–76 | 58% | 29% | | First reading | |
| 4 | | 48 , range 34–72 | 42% | 29% | | First reading | |
| 5 | | 41 , range 31–62 | 46% | 8% | | First reading | |
| 6 | | 31 , range 5–48 | 21% | 8% | | First reading | |
| 7 | | 29 , range 3–47 | 17% | 8% | | First reading | |
| 8 | | 21 , range 2–45 | 13% | 8% | | First reading | |
| – | | Too few answers | 0% | 0% | | First reading | |
| – | | Too few answers | 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 45.0% | 1 of 4 | 4 | Not read |
| 2 | Withheld. Run a full Snapshot to see it. | |||||
| 3 | Withheld. Run a full Snapshot to see it. | |||||
| 4 | Withheld. Run a full Snapshot to see it. | |||||
| 5 | | Review site | 20.0% | 1 of 4 | 2 | 5 |
| 6 | | Industry authority | 20.0% | 1 of 4 | 1 | 9 |
| 7 | | Review site | 15.0% | 1 of 4 | 1 | 5 |
| 8 | Withheld. Run a full Snapshot to see it. | |||||
| 9 | | Community | 15.0% | 1 of 4 | 2 | 14 |
| 10 | | Consultancy | 10.0% | 1 of 4 | 1 | 6 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| best marketing automation software for a B2B SaaS company | English | |
| marketing automation software recommendations for a demand generation manager | English | |
| top marketing automation software | English | |
| how to choose marketing automation software | English | |
| what to look for in marketing automation software | English | No brand recommended |
| marketing automation software for a team of 20 to 200 | English | |
| marketing automation software that integrates with Shopify | English | |
| marketing automation software with GDPR-compliant hosting | English | |
| marketing automation software for financial services | English | No brand recommended |
| most reliable marketing automation software | English | |
Each engine's top three
Google AI Overviews
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Method
Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.