The most visible marketing automation tools in France, October 2026

October 2026 · 15 questions asked from France in French and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

HubSpot

52Heralded Score, range 34–76

Most cited source

youtube.com

9citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

ActiveCampaign

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Laposta Unranked Too few answers Not measured 0= #10
–
  • : Unranked
0% 0% None First reading
– LeadSquared IN Unranked Too few answers Not measured 0= #10
–
  • : Unranked
0% 0% None First reading
– Magnews Unranked Too few answers Not measured 0= #10
–
  • : Unranked
0% 0% None First reading
– Maileon DE Unranked Too few answers Not measured 0= #10
–
  • : Unranked
1% 0% None First reading
– Mailingwork Unranked Too few answers Not measured 0= #10
–
  • : Unranked
0% 0% None First reading
– Mailjet FR Unranked Too few answers Not measured 0= #10
–
  • : Unranked
2% 0% First reading
– MAILplus Unranked Too few answers Not measured 0= #10
–
  • : Unranked
0% 0% None First reading
– MailPoet Unranked Too few answers Not measured 0= #10
–
  • : Unranked
0% 0% None First reading
– Mailpro CH Unranked Too few answers Not measured 0= #10
–
  • : Unranked
1% 0% None First reading
– Mailrelay ES Unranked Too few answers Not measured 0= #10
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 toolradar.com Review site 5.0% 1 of 4 1 25
12 zapier.com Vendor site 5.0% 1 of 4 2 Not read
13 campaign-creatives.com Consultancy 1.7% 1 of 4 2 Not read
14 economie.gouv.fr Regulator 3.3% 1 of 4 1 1
15 emailtooltester.com Consultancy 3.3% 2 of 4 2 Not read
16 growthwayadvertising.com Consultancy 3.3% 2 of 4 1 Not read
17 instagram.com Social 1.7% 1 of 4 2 Not read
18 make.com Vendor site 3.3% 2 of 4 2 Not read
19 mo-jo.fr Consultancy 3.3% 1 of 4 2 Not read
20 pharow.com Vendor site 3.3% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
best marketing automation tools for small business marketing teams English ActiveCampaign and Brevo, tied
automate email campaigns for small business marketing teams English ActiveCampaign and Mailchimp, tied
how can a small business send the right message to each customer English No brand recommended
how to follow up with leads without sending each email by hand English HubSpot
automated email campaigns vs manual email campaigns for small businesses English ActiveCampaign, Brevo, HubSpot and Mailchimp, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured