The most visible marketing automation tools in France, October 2026

October 2026 · 15 questions asked from France in French and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

47%of answers name it

Most cited source

youtube.com

9citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

ActiveCampaign

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 52 , range 34–76
52
  • : score 52 · #1
47% 24% First reading
2 Brevo FR New entry 33 , range 27–69
33
  • : score 33 · #2
31% 20% First reading
3 Mailchimp US New entry 33 , range 25–67
33
  • : score 33 · #3
32% 15% First reading
4 Microsoft US New entry 30 , range 3–51
30
  • : score 30 · #4
13% 4% First reading
5 ActiveCampaign US New entry 28 , range 21–59
28
  • : score 28 · #5
23% 11% First reading
6 MailerLite LT New entry 14 , range 4–50
14
  • : score 14 · #6
9% 4% First reading
7 Klaviyo US New entry 8 , range 3–48
8
  • : score 8 · #7
8% 3% First reading
8 Salesforce Account Engagement US New entry 5 , range 2–46
5
  • : score 5 · #8
7% 0% First reading
9 Omnisend LT New entry 4 , range 1–47
4
  • : score 4 · #9
4% 3% First reading
10 Salesforce Marketing Cloud (Agentforce) US New entry 4 , range 2–46
4
  • : score 4 · #10
6% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 13.3% 2 of 4 8 Not read
2 cnil.fr Regulator 6.7% 1 of 4 3 Not read
3 francenum.gouv.fr Regulator 6.7% 2 of 4 4 6
4 fitsmallbusiness.com Media 5.0% 1 of 4 2 12
5 insiderone.com Vendor site 6.7% 3 of 4 3 15
6 monsieurlead.io Consultancy 5.0% 1 of 4 4 Not read
7 pipedrive.com Vendor site 5.0% 2 of 4 4 Not read
8 reddit.com Community 5.0% 1 of 4 4 Not read
9 linkedin.com Social 5.0% 1 of 4 3 Not read
10 sortlist.fr Directory 5.0% 1 of 4 1 9

The questions, and who wins each

QuestionLanguageWins it
best marketing automation tools for small business marketing teams English ActiveCampaign and Brevo, tied
automate email campaigns for small business marketing teams English ActiveCampaign and Mailchimp, tied
how can a small business send the right message to each customer English No brand recommended
how to follow up with leads without sending each email by hand English HubSpot
automated email campaigns vs manual email campaigns for small businesses English ActiveCampaign, Brevo, HubSpot and Mailchimp, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured