The most visible marketing automation tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

HubSpot

61Heralded Score, range 55–66

Most cited source

youtube.com

74citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Brevo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 61 , range 55–66 61#1
61
  • : score 61 · #1
65% 30% First reading
2 Mailchimp US New entry 46 , range 43–50 46#2
46
  • : score 46 · #2
48% 18% First reading
3 Brevo FR New entry 45 , range 42–49 45#3
45
  • : score 45 · #3
38% 26% First reading
4 ActiveCampaign US New entry 43 , range 40–47 43#4
43
  • : score 43 · #4
39% 19% First reading
5 MailerLite LT New entry 32 , range 27–35 32#5
32
  • : score 32 · #5
19% 12% First reading
6 Klaviyo US New entry 32 , range 26–35 32#6
32
  • : score 32 · #6
19% 10% First reading
7 Microsoft US New entry 10 , range 7–22 10#7
10
  • : score 10 · #7
13% 2% First reading
8 Omnisend LT New entry 10 , range 7–22 10#8
10
  • : score 10 · #8
9% 6% First reading
9 Salesforce Marketing Cloud (Agentforce) US New entry 8 , range 6–13 8#9
8
  • : score 8 · #9
12% 0% First reading
10 Salesforce Account Engagement US New entry 7 , range 6–11 7#10
7
  • : score 7 · #10
11% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 medium.com Community 2.4% 2 of 4 8 2
12 apollo.io Vendor site 1.4% 3 of 4 8 Not read
13 glean.com Vendor site 2.4% 1 of 4 1 12
14 monday.com Vendor site 1.9% 3 of 4 7 Not read
15 attio.com Vendor site 1.0% 1 of 4 4 Not read
16 facebook.com Social 1.9% 1 of 4 7 Not read
17 growthwayadvertising.com Consultancy 1.9% 3 of 4 1 Not read
18 cnil.fr Regulator 1.0% 1 of 4 3 Not read
19 indeed.com Directory 1.7% 1 of 4 2 2
20 rbrandr.com Consultancy 1.4% 2 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
cele mai bune instrumente de automatizare a marketingului pentru echipe mici Romanian ActiveCampaign
automatizarea campaniilor de email pentru echipe de marketing Romanian ActiveCampaign, Brevo, HubSpot, Klaviyo and Mailchimp, tied
cum poate o echipă de marketing să trimită emailuri în funcție de acțiunile clienților Romanian Customer.io, HubSpot and Klaviyo, tied
cum să urmăresc leadurile de la primul contact până la vânzare Romanian HubSpot
campanii de email manuale sau automatizare pentru firme mici Romanian ActiveCampaign and Brevo, tied
urmărirea leadurilor în foi de calcul sau automatizare pentru echipe b2b Romanian HubSpot
alternative la trimiterea manuală de emailuri pentru echipe mici Romanian Brevo and HubSpot, tied
alternative la foile de calcul pentru urmărirea leadurilor în firme b2b Romanian HubSpot
conduc o firmă mică și vreau să automatizez emailurile fără un specialist tehnic Romanian MailerLite
sunt responsabil de marketing într-o firmă b2b și am nevoie să urmăresc leadurile Romanian HubSpot

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured