The most visible B2B marketing automation tools on ChatGPT, October 2026

October 2026 · 12 questions asked in English, worldwide · ChatGPT · 18 answers read

Leader

HubSpot

100%of answers name it

Most cited source

hubspot.com

17citations

From ChatGPT

Where engines disagree most

One engine

This page reads ChatGPT only. Set Engine to All to compare them.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
1#1 overall HubSpot US 95 , range 81–98 100% 83% First reading
2#2 overall ActiveCampaign US 94 , range 80–98 96% 83% First reading
3#3 overall Adobe Marketo US 83 , range 66–93 79% 67% First reading
4#4 overall Klaviyo US 73 , range 46–86 63% 50% First reading
5#5 overall Customer.io US 59 , range 37–79 46% 42% None First reading
6#6 overall Salesforce Account Engagement US 55 , range 36–78 50% 33% First reading
7#7 overall Braze US 46 , range 31–74 38% 29% None First reading
= 8#8 overall Brevo FR 34 , range 17–57 21% 17% First reading
= 8#8 overall Mailchimp US 34 , range 18–56 29% 8% First reading
= 8#8 overall Oracle Eloqua CA 34 , range 17–57 25% 13% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 rework.com Media 11.1% 1 of 4 2 0
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best marketing automation software for a B2B SaaS company English ActiveCampaign, Adobe Marketo, Customer.io, HubSpot and Salesforce Account Engagement, tied
marketing automation software recommendations for a demand generation manager English ActiveCampaign, Adobe Marketo, Oracle Eloqua, HubSpot and Salesforce Account Engagement, tied
top marketing automation software English ActiveCampaign, Adobe Marketo, Braze, Brevo, Customer.io, HubSpot, Klaviyo and Salesforce Account Engagement, tied
how to choose marketing automation software English No brand recommended
what to look for in marketing automation software English No brand recommended
marketing automation software for a team of 20 to 200 English ActiveCampaign, Adobe Marketo, Customer.io, HubSpot and Klaviyo, tied
marketing automation software that integrates with Shopify English ActiveCampaign, HubSpot, Klaviyo and Omnisend, tied
marketing automation software with GDPR-compliant hosting English ActiveCampaign, Brevo, HubSpot and Mautic, tied
marketing automation software for financial services English ActiveCampaign, Adobe Marketo, Braze, HubSpot and Mailchimp, tied
most reliable marketing automation software English ActiveCampaign, Adobe Marketo, HubSpot and Klaviyo, tied

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured