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The most visible marketing automation tools, October 2026

October 2026 · 12 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 66 answers read

Leader

HubSpot

94%of answers name it

Most cited source

hubspot.com

17citations

From ChatGPT

Where engines disagree most

Klaviyo

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 85 , range 78–91
85
  • : score 85 · #1
 94% 63% First reading
2 ActiveCampaign US New entry 84 , range 76–89
84
  • : score 84 · #2
 92% 60% First reading
3 Adobe Marketo US New entry 65 , range 50–76
65
  • : score 65 · #3
 62% 41% First reading
4 Klaviyo US New entry 54 , range 43–70
54
  • : score 54 · #4
 49% 35% First reading
5 Salesforce Account Engagement US New entry 46 , range 38–60
46
  • : score 46 · #5
 44% 23% First reading
6 Customer.io US New entry 36 , range 27–46
36
  • : score 36 · #6
 23% 18% First reading
7 Brevo FR New entry 34 , range 19–43
34
  • : score 34 · #7
 23% 12% First reading
8 Braze US New entry 33 , range 15–42
33
  • : score 33 · #8
 19% 14% First reading
9 Omnisend LT New entry 32 , range 11–41
32
  • : score 32 · #9
 20% 9% None First reading
10 Mailchimp US New entry 28 , range 8–38
28
  • : score 28 · #10
 19% 6% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 solutionsreview.com Media 15.2% 2 of 4 2 0
2 bestautomationtoolsforbusiness.com Media 3.0% 1 of 4 1 0
3 demandgeninsider.com Media 3.0% 2 of 4 1 0
4 rework.com Media 3.0% 1 of 4 2 0
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10 softwareworld.co Media 1.5% 1 of 4 1 0

The questions, and who wins each

QuestionLanguageWins it
best marketing automation software for a B2B SaaS company English HubSpot
marketing automation software recommendations for a demand generation manager English ActiveCampaign, Adobe Marketo, HubSpot and Salesforce Account Engagement, tied
top marketing automation software English ActiveCampaign, Adobe Marketo, Braze, HubSpot and Klaviyo, tied
how to choose marketing automation software English ActiveCampaign, HubSpot and Mailchimp, tied
what to look for in marketing automation software English No brand recommended
marketing automation software for a team of 20 to 200 English ActiveCampaign
marketing automation software that integrates with Shopify English Klaviyo
marketing automation software with GDPR-compliant hosting English Brevo
marketing automation software for financial services English ActiveCampaign, Adobe Marketo and HubSpot, tied
most reliable marketing automation software English HubSpot

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured