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The most visible marketing automation tools, October 2026

October 2026 · 12 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 66 answers read

Leader

HubSpot

94%of answers name it

Most cited source

hubspot.com

17citations

From ChatGPT

Where engines disagree most

Klaviyo

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
11 Oracle Eloqua CA New entry 22 , range 6–37
22
  • : score 22 · #11
 13% 8% First reading
12 Mautic US New entry 7 , range 3–32
7
  • : score 7 · #12
 7% 5% None First reading
13 Ortto AU New entry 6 , range 2–31
6
  • : score 6 · #13
 8% 2% None First reading
14 Webmecanik Automation FR New entry 5 , range 2–30
5
  • : score 5 · #14
 5% 3% None First reading
15 Iterable US New entry 5 , range 2–30
5
  • : score 5 · #15
 7% 2% None First reading
16 Constant Contact US New entry 3 , range 1–22
3
  • : score 3 · #16
 4% 1% None First reading
17 Drip US New entry 3 , range 1–20
3
  • : score 3 · #17
 2% 2% None First reading
18 GetResponse PL New entry 2 , range 1–17
2
  • : score 2 · #18
 3% 0% None First reading
– Act-On US Unranked Too few answers
–
  • : Unranked
 2% 0% First reading
– Attentive US Unranked Too few answers
–
  • : Unranked
 1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.com Brand site 16.7% 1 of 4 12 6
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 gartner.com Industry authority 16.7% 4 of 4 5 11
7 google.com Vendor site 7.6% 1 of 4 13 Not read
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10 zapier.com Vendor site 10.6% 2 of 4 1 8

The questions, and who wins each

QuestionLanguageWins it
best marketing automation software for a B2B SaaS company English HubSpot
marketing automation software recommendations for a demand generation manager English ActiveCampaign, Adobe Marketo, HubSpot and Salesforce Account Engagement, tied
top marketing automation software English ActiveCampaign, Adobe Marketo, Braze, HubSpot and Klaviyo, tied
how to choose marketing automation software English ActiveCampaign, HubSpot and Mailchimp, tied
what to look for in marketing automation software English No brand recommended
marketing automation software for a team of 20 to 200 English ActiveCampaign
marketing automation software that integrates with Shopify English Klaviyo
marketing automation software with GDPR-compliant hosting English Brevo
marketing automation software for financial services English ActiveCampaign, Adobe Marketo and HubSpot, tied
most reliable marketing automation software English HubSpot

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured