Leader
32Heralded Score, range 12–42
The most visible marketing agencies in United Kingdom, October 2026
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 32 , range 12–42 | 32#1 | 32
| 17% | 14% | | First reading | |
| 2 | | New entry | 25 , range 7–38 | 25#2 | 25
| 16% | 7% | None | First reading | |
| 3 | | New entry | 10 , range 4–34 | 10#3 | 10
| 8% | 7% | None | First reading | |
| 4 | | New entry | 8 , range 3–32 | 8#4 | 8
| 6% | 6% | | First reading | |
| = 5 | | New entry | 7 , range 2–32 | 7= #5 | 7
| 7% | 4% | None | First reading | |
| = 5 | | New entry | 7 , range 2–32 | 7= #5 | 7
| 7% | 4% | None | First reading | |
| = 5 | | New entry | 7 , range 2–32 | 7= #5 | 7
| 7% | 4% | | First reading | |
| 8 | | New entry | 6 , range 2–31 | 6#8 | 6
| 7% | 2% | None | First reading | |
| 9 | | New entry | 4 , range 1–27 | 4#9 | 4
| 4% | 3% | None | First reading | |
| 10 | | New entry | 3 , range 1–20 | 3#10 | 3
| 4% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Directory | 13.3% | 4 of 4 | 3 | 3 |
| 2 | | Media | 10.0% | 2 of 4 | 5 | 1 |
| 3 | | Social | 5.0% | 1 of 4 | 5 | Not read |
| 4 | | Vendor site | 8.3% | 2 of 4 | 3 | Not read |
| 5 | | Consultancy | 8.3% | 3 of 4 | 2 | Not read |
| 6 | | Consultancy | 8.3% | 3 of 4 | 2 | Not read |
| 7 | | Reference | 3.3% | 1 of 4 | 2 | Not read |
| 8 | | Consultancy | 5.0% | 1 of 4 | 3 | Not read |
| 9 | | Consultancy | 6.7% | 3 of 4 | 1 | 1 |
| 10 | | Consultancy | 5.0% | 2 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Digital marketing agency for a growing company in the UK | English | |
| How can a small company in the UK find a marketing agency that delivers leads? | English | Get Me Leads, GLO – Generate Leads Online and The Lead Generation Group Ltd, tied |
| How do I choose a marketing agency for a product launch in the UK? | English | No brand recommended |
| In-house marketing team vs. marketing agency for a growing company in the UK | English | No brand recommended |
| Freelancers vs. a full-service marketing agency for small businesses in the UK | English | No brand recommended |
| Alternatives to hiring a full in-house marketing team in the UK | English | No brand recommended |
| Alternatives to managing several marketing freelancers in the UK | English | |
| I lead marketing at a mid-sized company in the UK and need an agency for paid ads and content. | English | |
| how to choose a marketing agency in the UK | English | No brand recommended |
| how much does a marketing agency cost for a small business in the UK | English | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
Google AI Overviews
ChatGPT
- 1
Hallam
- = 2
The Good Marketer
- = 2
The SEO Works
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.