The most visible marketing agencies in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Directive

10Heralded Score, range 4–34

Most cited source

youtube.com

17citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Directive

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Directive US New entry 10 , range 4–34 10#1
10
  • : score 10 · #1
10% 5% None First reading
2 InboundCycle ES New entry 9 , range 3–33 9#2
9
  • : score 9 · #2
8% 6% First reading
= 3 Kalungi US New entry 8 , range 3–32 8= #3
8
  • : score 8 · #3
7% 5% None First reading
= 3 Omniscient Digital US New entry 8 , range 3–32 8= #3
8
  • : score 8 · #3
7% 5% None First reading
5 Powered by Search CA New entry 5 , range 2–30 5#5
5
  • : score 5 · #5
6% 2% None First reading
– 310 Creative US Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– 343 Media Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– Accenture Song IE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Adsmurai ES Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Agencia Sheridan Unranked Too few answers Not measured
–
  • : Unranked
5% 2% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 16.7% 2 of 4 14 Not read
2 nementio.com Consultancy 3.3% 1 of 4 4 6
3 semrush.com Vendor site 5.0% 1 of 4 4 Not read
4 cyberclick.es Consultancy 6.7% 3 of 4 2 Not read
5 farp.dev Consultancy 3.3% 1 of 4 3 Not read
6 sortlist.es Directory 6.7% 3 of 4 4 Not read
7 connext.es Consultancy 5.0% 2 of 4 1 1
8 digitalvar.es Consultancy 3.3% 1 of 4 2 5
9 google.com Vendor site 1.7% 1 of 4 3 Not read
10 hubspot.com Vendor site 1.7% 1 of 4 3 Not read

Questions asked

QuestionLanguageMost recommended
¿Cuáles son las mejores agencias de marketing para empresas B2B? Spanish Connext, InboundCycle, Nementio, Ulises Marketing and Ágora Digital, tied
Agencia de marketing digital para una empresa en crecimiento Spanish Bluecell Comunicación, Digitalvar, Elogia and NeoAttack, tied
¿Cómo puede una pequeña empresa encontrar una agencia de marketing que consiga clientes potenciales? Spanish Allora, Kanito Marketing Group, Liten Lemon, MDP Marketing Digital Pymes and QDQ, tied
¿Cómo elijo una agencia de marketing para lanzar un producto? Spanish No brand recommended
Equipo de marketing interno o agencia de marketing para una empresa en crecimiento Spanish Boomerang Consulting, Incrementa Marketing, Iroot Agency and Marketing Sevilla, tied
Profesionales freelance o agencia de marketing integral para pequeñas empresas Spanish 343 Media, Infoservex, Mixmedia Agencia de Marketing Digital, PymeLab Agency and Sonia Romeu, tied
Alternativas a contratar un equipo de marketing interno completo Spanish Bernal Digital and Lifting Group, tied
Alternativas a gestionar varios profesionales freelance de marketing Spanish No brand recommended
Soy fundador de una empresa de software con 50 empleados. ¿Qué agencia de marketing deberíamos contratar? Spanish Agencia Sheridan, Directive, InboundCycle, Omniscient Digital and Powered by Search, tied
Dirijo el departamento de marketing de una empresa mediana y necesito una agencia para gestionar anuncios de pago y crear contenido. Spanish BarmetMedia, Comodoro Marketing, Creativ Innova, Elogia, Kanlli and Much Media, tied

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Gemini

No brand named in at least three answers.

Google AI Overviews

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured