Leader
13Heralded Score, range 3–48
The most visible marketing agencies in Netherlands, October 2026
Most cited source
2citations
From Gemini and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Dapper CA | New entry | 13 , range 3–48 | 14#2 | 12#7 | 13
| 7% | 5% | None | First reading | |
| 2 | The Growth Syndicate | New entry | 10 , range 3–40 | 16#1 | 0= #27 | 10
| 6% | 6% | None | First reading | |
| 3 | Lead Today | New entry | 10 , range 1–46 | 6#6 | 16= #2 | 10
| 6% | 2% | None | First reading | |
| 4 | | New entry | 7 , range 1–46 | 6#7 | 8#12 | 7
| 5% | 2% | None | First reading | |
| = 5 | | New entry | 6 , range 2–38 | 9= #3 | 0= #27 | 6
| 4% | 4% | None | First reading | |
| = 5 | Unmuted | New entry | 6 , range 2–38 | 9= #3 | 0= #27 | 6
| 4% | 4% | None | First reading | |
| 7 | | New entry | 5 , range 2–38 | 9#5 | 0= #27 | 5
| 7% | 1% | None | First reading | |
| 8 | WADM | New entry | 3 , range 1–37 | 6#8 | 0= #27 | 3
| 4% | 1% | None | First reading | |
| 9 | | New entry | 2 , range 1–31 | 3#9 | 0= #27 | 2
| 3% | 0% | None | First reading | |
| 10 | Jelba | New entry | 2 , range 1–30 | 3#10 | 0= #27 | 2
| 3% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 3.3% | 2 of 4 | 1 | 4 |
| 2 | | Media | 3.3% | 1 of 4 | 1 | Not read |
| 3 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 4 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 5 | | Media | 1.7% | 1 of 4 | 1 | Not read |
| 6 | | Media | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Wat zijn de beste marketingbureaus voor B2B-bedrijven? | Dutch | Dapper, Lead Today, |
| Digitaal marketingbureau voor een groeiend bedrijf | Dutch | |
| Hoe kan een klein bedrijf een marketingbureau vinden dat leads oplevert? | Dutch | |
| Hoe kies ik een marketingbureau voor een productlancering? | Dutch | No brand recommended |
| Intern marketingteam of marketingbureau voor een groeiend bedrijf | Dutch | Elloro, Ivy Digital Marketing, Mcomm | marketing&communicatie and |
| Freelancers of een fullservice marketingbureau voor kleine bedrijven | Dutch | SHOUT Media, Smoop and SocialLane, tied |
| Alternatieven voor het aannemen van een volledig intern marketingteam | Dutch | No brand recommended |
| Alternatieven voor het aansturen van meerdere marketingfreelancers | Dutch | No brand recommended |
| Ik ben oprichter van een softwarebedrijf met 50 medewerkers. Welk marketingbureau kunnen we het beste inhuren? | Dutch | Dapper, |
| Ik geef leiding aan marketing bij een middelgroot bedrijf en zoek een bureau voor betaalde advertenties en content. | Dutch | Adswell, |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
No brand named in at least three answers.
Google AI Overviews
No brand named in at least three answers.
ChatGPT
- 1 The Growth Syndicate
- = 2 Dapper
- = 2
SPOTONVISION
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.