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The most visible marketing agencies in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Dapper

13Heralded Score, range 3–48

Most cited source

sortlist.nl

10citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

The Growth Syndicate

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Dapper CA New entry 13 , range 3–48 14#2 12#7
13
  • : score 13 · #1
 7% 5% First reading
2 The Growth Syndicate New entry 10 , range 3–40 16#1 0= #27
10
  • : score 10 · #2
 6% 6% First reading
3 Lead Today New entry 10 , range 1–46 6#6 16= #2
10
  • : score 10 · #3
 6% 2% First reading
4 TEAM LEWIS GB New entry 7 , range 1–46 6#7 8#12
7
  • : score 7 · #4
 5% 2% None First reading
= 5 SPOTONVISION NL New entry 6 , range 2–38 9= #3 0= #27
6
  • : score 6 · #5
 4% 4% First reading
= 5 Unmuted New entry 6 , range 2–38 9= #3 0= #27
6
  • : score 6 · #5
 4% 4% First reading
7 Directive US New entry 5 , range 2–38 9#5 0= #27
5
  • : score 5 · #7
 7% 1% First reading
8 WADM New entry 3 , range 1–37 6#8 0= #27
3
  • : score 3 · #8
 4% 1% First reading
9 Velocity Partners GB New entry 2 , range 1–31 3#9 0= #27
2
  • : score 2 · #9
 3% 0% First reading
10 Jelba New entry 2 , range 1–30 3#10 0= #27
2
  • : score 2 · #10
 3% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 sortlist.nl Directory 13.3% 4 of 4 6 5
2 thegrowthsyndicate.com Consultancy 8.3% 2 of 4 3 13
3 youtube.com Social 5.0% 1 of 4 8 Not read
4 marketingburos.nl Directory 10.0% 1 of 4 5 1
5 dapper.agency Consultancy 5.0% 1 of 4 3 6
6 linkedin.com Social 6.7% 2 of 4 4 Not read
7 marketingxperts.nl Directory 6.7% 3 of 4 2 4
8 reddit.com Community 6.7% 2 of 4 3 11
9 searchlab.nl Consultancy 5.0% 2 of 4 4 Not read
10 leadtoday.nl Consultancy 3.3% 2 of 4 2 1

Questions asked

QuestionLanguageMost recommended
Wat zijn de beste marketingbureaus voor B2B-bedrijven? Dutch Dapper, Lead Today, SPOTONVISION, The Growth Syndicate, Unmuted and WADM, tied
Digitaal marketingbureau voor een groeiend bedrijf Dutch AnotherSight, Clickstrategie, dTLS. Online Marketing, Ivy Digital Marketing, Sharks Agency, SmartAds Agency, Social Sharks and VWA digital agency, tied
Hoe kan een klein bedrijf een marketingbureau vinden dat leads oplevert? Dutch 2manydots, B2B Marketeers, Click-x and Stars of the Net, tied
Hoe kies ik een marketingbureau voor een productlancering? Dutch No brand recommended
Intern marketingteam of marketingbureau voor een groeiend bedrijf Dutch Elloro, Ivy Digital Marketing, Mcomm | marketing&communicatie and Nedbase Digital Agency, tied
Freelancers of een fullservice marketingbureau voor kleine bedrijven Dutch SHOUT Media, Smoop and SocialLane, tied
Alternatieven voor het aannemen van een volledig intern marketingteam Dutch No brand recommended
Alternatieven voor het aansturen van meerdere marketingfreelancers Dutch No brand recommended
Ik ben oprichter van een softwarebedrijf met 50 medewerkers. Welk marketingbureau kunnen we het beste inhuren? Dutch Dapper, Leapforce, Partout, SPOTONVISION, TEAM LEWIS, The Growth Syndicate, Unmuted and Whello, tied
Ik geef leiding aan marketing bij een middelgroot bedrijf en zoek een bureau voor betaalde advertenties en content. Dutch Adswell, Adverge, BLURR Marketing, One Marketing Agency, TEAM LEWIS and ZIGT Media & Performance, tied

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Gemini

No brand named in at least three answers.

Google AI Overviews

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured