The most visible marketing agencies in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Searchlab

32Heralded Score, range 16–41

Most cited source

sortlist.nl

12citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Searchlab

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Handpicked Unranked Too few answers Not measured
–
  • : Unranked
2% 0% First reading
– Havas FR Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Havas Lemz NL Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Hokra US Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– iClicks MY Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Ignite Visibility US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– iq-leads.nl NL Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Ironpaper US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Ivy Digital Marketing Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– J. Walter Thompson US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 sortlist.nl Directory 20.0% 4 of 4 11 11
2 google.com Vendor site 5.0% 2 of 4 10 Not read
3 marketingburos.nl Directory 10.0% 1 of 4 6 2
4 clutch.co Directory 6.7% 2 of 4 3 4
5 consultancy.nl Media 6.7% 2 of 4 3 18
6 stormachtig.nl Consultancy 8.3% 2 of 4 1 Not read
7 coolberry.io Vendor site 5.0% 3 of 4 3 Not read
8 kreatix.be Consultancy 6.7% 2 of 4 1 Not read
9 marketingzeker.nl Consultancy 3.3% 2 of 4 3 Not read
10 opklopper.nl Consultancy 6.7% 3 of 4 2 10

Questions asked

QuestionLanguageMost recommended
Digitaal marketingbureau voor een groeiend bedrijf in Nederland Dutch Brandfirm, Consigo, Dtch. Digitals, Partout, Searchlab, Traffic Today and Whello, tied
Hoe kan een klein bedrijf in Nederland een marketingbureau vinden dat leads oplevert? Dutch AdHunt, Gold Lemon, PaginaBooster.nl and Triplepro Online Marketing, tied
Hoe kies ik een marketingbureau voor een productlancering in Nederland? Dutch No brand recommended
Intern marketingteam of marketingbureau voor een groeiend bedrijf in Nederland Dutch No brand recommended
Freelancers of een fullservice-marketingbureau voor kleine bedrijven in Nederland Dutch ADoptimizr and Marketing Heroes, tied
Alternatieven voor het aannemen van een volledig intern marketingteam in Nederland Dutch Olivacce Media and Whello, tied
Alternatieven voor het aansturen van meerdere marketingfreelancers in Nederland Dutch Blauwe Monsters, Carf, SDIM and Vioran Consultancy, tied
Ik geef leiding aan marketing bij een middelgroot bedrijf in Nederland en zoek een bureau voor betaalde advertenties en content. Dutch Bloosem, BLURR Marketing, De Content Factory, DGTLbase, Dtch. Digitals, Marketing MIKS, ROXTAR, Searchlab and Whello, tied
how to choose a marketing agency in the Netherlands English No brand recommended
how much does a marketing agency cost for a small business in the Netherlands English Go-Glow

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Gemini

No brand named in at least three answers.

Google AI Overviews

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured