The most visible marketing agencies in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Directive

10Heralded Score, range 7–23

Most cited source

youtube.com

90citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Single Grain

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Directive US New entry 10 , range 7–23 10#1
10
  • : score 10 · #1
11% 4% First reading
2 WebFX US New entry 2 , range 2–4 2#2
2
  • : score 2 · #2
2% 0% First reading
3 NoGood US New entry 2 , range 1–4 2#3
2
  • : score 2 · #3
2% 0% First reading
4 Single Grain US New entry 2 , range 1–3 2#4
2
  • : score 2 · #4
1% 0% First reading
– Accenture Song IE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Brainlabs GB Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Dentsu JP Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Havas FR Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Ignite Visibility US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Jellyfish GB Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 11.4% 2 of 4 42 Not read
2 thegrowthsyndicate.com Consultancy 3.8% 3 of 4 10 4
3 semrush.com Vendor site 4.3% 3 of 4 19 Not read
4 linkedin.com Social 5.0% 2 of 4 16 Not read
5 reddit.com Community 4.5% 3 of 4 17 4
6 mthd.agency Consultancy 4.3% 3 of 4 1 Not read
7 poweredbysearch.com Consultancy 2.1% 1 of 4 5 Not read
8 clutch.co Directory 3.3% 3 of 4 11 1
9 kiin.co Consultancy 2.4% 1 of 4 6 2
10 sortlist.fr Directory 1.9% 3 of 4 12 Not read

Questions asked

QuestionLanguageMost recommended
Quelles sont les meilleures agences marketing pour les entreprises B2B ? French No brand recommended
Agence de marketing digital pour une entreprise en croissance French No brand recommended
Comment une petite entreprise peut-elle trouver une agence marketing qui génère des prospects ? French No brand recommended
Comment choisir une agence marketing pour le lancement d’un produit ? French No brand recommended
Équipe marketing interne ou agence marketing pour une entreprise en croissance ? French No brand recommended
Freelances ou agence marketing tout-en-un pour une petite entreprise ? French No brand recommended
Quelles alternatives au recrutement d’une équipe marketing complète en interne ? French No brand recommended
Quelles alternatives à la gestion de plusieurs freelances en marketing ? French No brand recommended
Je suis le fondateur d’une entreprise de logiciels de 50 personnes. Quelle agence marketing devrions-nous engager ? French No brand recommended
Je dirige le marketing d’une entreprise de taille moyenne et je cherche une agence pour gérer les publicités payantes et le contenu. French Jellyfish

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured