Leader
The Influencer Marketing Factory
11Heralded Score, range 5–34
The most visible influencer marketing agencies in Netherlands, October 2026
Most cited source
15citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | –
| 3% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 2% | | First reading | |
| – | TRBE | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | Treffix | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | | First reading | |
| – | Unagency | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | Wayv Agency | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 4% | 2% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Vendor site | 18.3% | 4 of 4 | 10 | Not read |
| 2 | | Community | 11.7% | 2 of 4 | 6 | 12 |
| 3 | | Vendor site | 10.0% | 4 of 4 | 5 | Not read |
| 4 | | Directory | 10.0% | 3 of 4 | 2 | 7 |
| 5 | | Media | 8.3% | 3 of 4 | 1 | Not read |
| 6 | | Directory | 8.3% | 2 of 4 | 5 | Not read |
| 7 | | Vendor site | 8.3% | 3 of 4 | 4 | 6 |
| 8 | | Media | 8.3% | 2 of 4 | 4 | Not read |
| 9 | | Social | 8.3% | 2 of 4 | 5 | Not read |
| 10 | | Directory | 8.3% | 3 of 4 | 2 | 7 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Wat zijn de beste influencer marketingbureaus voor merken? | Dutch | |
| Influencer marketingbureau voor een productlancering | Dutch | Building Bridges, Connected Creators Agency, HelloSparkle, NanoBuzz Agency and |
| Hoe vindt een bedrijf influencers die bij het merk passen? | Dutch | No brand recommended |
| Hoe kies ik een influencer marketingbureau voor een campagne? | Dutch | Dutch Influencer Agency, |
| Eigen influencerprogramma of influencer marketingbureau voor een groeiend bedrijf? | Dutch | No brand recommended |
| Creators rechtstreeks benaderen of samenwerken met een influencer marketingbureau? | Dutch | No brand recommended |
| Alternatieven voor zelf influencer campagnes uitvoeren | Dutch | |
| Alternatieven voor een selfservice influencerplatform | Dutch | No brand recommended |
| Ik ben marketingdirecteur van een consumentenapp en wil campagnes met creators op TikTok en Instagram. Welk influencer marketingbureau kunnen we het beste inhuren? | Dutch | AIDEM AGENCY, FindMe Creators, |
| Ik geef leiding aan marketing bij een fintechbedrijf en zoek een bureau dat influencer campagnes in meerdere landen kan uitvoeren. | Dutch | Financial Europeans, |
Each engine's top three
Google AI Mode
Gemini
No brand named in at least three answers.
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.