Leader
The Influencer Marketing Factory
20Heralded Score, range 10–31
The most visible influencer marketing agencies in Europe, October 2026
Most cited source
74citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 20 , range 10–31 | 20#1 | 20
| 15% | 5% | | First reading | |
| 2 | | New entry | 13 , range 8–26 | 13#2 | 13
| 13% | 4% | | First reading | |
| 3 | | New entry | 8 , range 6–15 | 8#3 | 8
| 8% | 4% | | First reading | |
| 4 | | New entry | 5 , range 3–8 | 5#4 | 5
| 5% | 2% | | First reading | |
| 5 | | New entry | 5 , range 3–8 | 5#5 | 5
| 4% | 2% | | First reading | |
| 6 | | New entry | 5 , range 3–8 | 5#6 | 5
| 5% | 2% | None | First reading | |
| 7 | | New entry | 5 , range 3–7 | 5#7 | 5
| 4% | 2% | | First reading | |
| 8 | | New entry | 4 , range 3–7 | 4#8 | 4
| 5% | 1% | None | First reading | |
| 9 | | New entry | 4 , range 2–6 | 4#9 | 4
| 3% | 2% | None | First reading | |
| 10 | | New entry | 3 , range 2–5 | 3#10 | 3
| 3% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 11.9% | 2 of 4 | 46 | Not read |
| 2 | | Vendor site | 8.1% | 4 of 4 | 24 | Not read |
| 3 | | Community | 9.0% | 2 of 4 | 23 | 5 |
| 4 | | Media | 6.9% | 2 of 4 | 9 | 1 |
| 5 | | Directory | 6.9% | 4 of 4 | 4 | 1 |
| 6 | | Social | 6.9% | 2 of 4 | 22 | Not read |
| 7 | | Vendor site | 6.7% | 4 of 4 | 18 | Not read |
| 8 | | Vendor site | 5.0% | 4 of 4 | 19 | Not read |
| 9 |  shopify.com | Vendor site | 6.0% | 3 of 4 | 11 | Not read |
| 10 | | Directory | 4.5% | 3 of 4 | 7 | 1 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Contacting creators directly vs. working through an influencer marketing agency | English | No brand recommended |
| Alternatives to running influencer campaigns yourself | English | No brand recommended |
| Alternatives to a self-serve influencer platform | English | No brand recommended |
| I'm the marketing director of a consumer app and want campaigns with TikTok and Instagram creators. Which influencer marketing agency should we hire? | English | |
| I lead marketing at a fintech company and need an agency to run influencer campaigns in several countries. | English | No brand recommended |
| best influencer marketing agencies | English | |
| influencer marketing agency for tiktok | English | |
| how to choose an influencer marketing agency | English | No brand recommended |
| how much does an influencer marketing agency cost | English | No brand recommended |
| influencer marketing agency vs in-house influencer marketing | English | No brand recommended |
Each engine's top three
Google AI Mode
Gemini
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.