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The most visible HR and payroll tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Nmbrs

59%of answers name it

Most cited source

belastingdienst.nl

18citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

Employes

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Nmbrs New entry 53 , range 43–68
53
  • : score 53 · #1
 59% 24% First reading
2 AFAS Software New entry 47 , range 38–60
47
  • : score 47 · #2
 49% 19% First reading
3 Employes New entry 42 , range 34–53
42
  • : score 42 · #3
 37% 19% First reading
4 Loket.nl New entry 41 , range 34–51
41
  • : score 41 · #4
 39% 15% First reading
5 Gusto US New entry 34 , range 17–43
34
  • : score 34 · #5
 22% 12% None First reading
6 Personio DE New entry 31 , range 10–40
31
  • : score 31 · #6
 19% 9% First reading
7 HoorayHR New entry 26 , range 7–38
26
  • : score 26 · #7
 15% 8% First reading
8 QuickBooks Payroll US New entry 19 , range 6–36
19
  • : score 19 · #8
 13% 7% None First reading
9 Rippling US New entry 17 , range 5–36
17
  • : score 17 · #9
 10% 8% None First reading
10 Exact NL New entry 8 , range 4–32
8
  • : score 8 · #10
 13% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12Withheld. Run a full Snapshot to see it.
13Withheld. Run a full Snapshot to see it.
14 hoorayhr.io Brand site 10.0% 3 of 4 3 4
15Withheld. Run a full Snapshot to see it.
16Withheld. Run a full Snapshot to see it.
17Withheld. Run a full Snapshot to see it.
18 kvk.nl Regulator 6.7% 2 of 4 2 0
19Withheld. Run a full Snapshot to see it.
20Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best hr and payroll software for small businesses English Gusto and OnPay, tied
pay employees and manage hr for small businesses English Employes
how can a small business pay employees and manage hr English Deel, Gusto, Intuit QuickBooks Workforce Elite, Intuit QuickBooks Workforce Payroll + Simple Start, Loket.nl, Nmbrs, QuickBooks Online Payroll Elite, QuickBooks Payroll and Rippling, tied
how to run payroll and keep employee records up to date English Employes
payroll software vs hr software for small businesses English Rippling

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured