Leader
53Heralded Score, range 43–68
The most visible HR and payroll tools in Netherlands, October 2026
Most cited source
1citations
From ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 53 , range 43–68 | 53#1 | 53
| 59% | 24% | None | First reading | |
| 2 | | New entry | 47 , range 38–60 | 47#2 | 47
| 49% | 19% | None | First reading | |
| 3 | | New entry | 42 , range 34–53 | 42#3 | 42
| 37% | 19% | None | First reading | |
| 4 | | New entry | 41 , range 34–51 | 41#4 | 41
| 39% | 15% | None | First reading | |
| 5 | | New entry | 34 , range 17–43 | 34#5 | 34
| 22% | 12% | None | First reading | |
| 6 | | New entry | 31 , range 10–40 | 31#6 | 31
| 19% | 9% | None | First reading | |
| 7 | | New entry | 26 , range 7–38 | 26#7 | 26
| 15% | 8% | None | First reading | |
| 8 | | New entry | 19 , range 6–36 | 19#8 | 19
| 13% | 7% | None | First reading | |
| 9 | | New entry | 17 , range 5–36 | 17#9 | 17
| 10% | 8% | None | First reading | |
| 10 | | New entry | 8 , range 4–32 | 8#10 | 8
| 13% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Reference | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best hr and payroll software for small businesses | English | |
| pay employees and manage hr for small businesses | English | |
| how can a small business pay employees and manage hr | English | |
| how to run payroll and keep employee records up to date | English | |
| payroll software vs hr software for small businesses | English | |
Each engine's top three
Google AI Mode
- 1
Nmbrs
- 2
AFAS Software
- 3
Loket.nl
Gemini
- 1
- = 2
- = 2
Google AI Overviews
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.