The most visible HR and payroll tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Factorial

41Heralded Score, range 34–52

Most cited source

factorial.it

22citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

Factorial

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– dp-Payroll Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– e-HR Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– e-HR.ro RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– EBP Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Employes Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Employment Hero AU Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Endalia HR Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Eurécia Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Exact NL Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– flair Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 factorial.it Vendor site 21.7% 3 of 4 13 5
2 youtube.com Social 16.7% 1 of 4 16 Not read
3 inps.it Regulator 6.7% 1 of 4 5 Not read
4 hr.software Review site 5.0% 2 of 4 3 Not read
5 lavoro.gov.it Regulator 6.7% 1 of 4 4 Not read
6 capterra.com Review site 6.7% 4 of 4 3 12
7 equalpaytoday.org Unclassified 6.7% 1 of 4 1 2
8 garanteprivacy.it Regulator 1.7% 1 of 4 4 Not read
9 fitsmallbusiness.com Media 3.3% 1 of 4 2 10
10 forbes.com Media 5.0% 3 of 4 1 9

Questions asked

QuestionLanguageMost recommended
Qual è il miglior software per la gestione delle risorse umane e delle buste paga per le piccole imprese? Italian TeamSystem and Zucchetti, tied
Come può una piccola impresa gestire i dipendenti e le buste paga? Italian Dipendenti in Cloud, TeamSystem and Zucchetti, tied
Come può una piccola impresa calcolare le buste paga dei dipendenti? Italian No brand recommended
Come posso tenere traccia delle ferie e dei giorni lavorati? Italian No brand recommended
Software HR o fogli di calcolo per gestire le buste paga in una piccola impresa? Italian Dipendenti in Cloud, Factorial and TeamSystem, tied
Gestione manuale del personale o software HR per aziende di medie dimensioni? Italian Personio, TeamSystem, Zucchetti and Zucchetti, tied
Quali alternative ci sono ai fogli di calcolo per tenere traccia dei dipendenti? Italian Dipendenti in Cloud, Factorial and Zucchetti, tied
Quali alternative ci sono al calcolo manuale delle buste paga per una piccola impresa? Italian Dipendenti in Cloud, Factorial and Zucchetti, tied
Ho un'azienda con 10 dipendenti. Come posso gestire le buste paga e le ferie? Italian Dipendenti in Cloud
Gestisco un team HR e ho bisogno di monitorare le presenze di 200 dipendenti. Quali opzioni ho? Italian Skello, TeamSystem and Zucchetti, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured