The most visible headless CMS platforms in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Strapi

75Heralded Score, range 45–82

Most cited source

reddit.com

11citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Strapi FR New entry 75 , range 45–82 76#1 72#1
75
  • : score 75 · #1
65% 29% First reading
2 Contentful DE New entry 72 , range 38–80 72#2 72#2
72
  • : score 72 · #2
60% 25% First reading
3 Sanity NO New entry 64 , range 36–77 70#3 54#3
64
  • : score 64 · #3
54% 22% First reading
4 Storyblok AT New entry 41 , range 26–69 50#4 27#6
41
  • : score 41 · #4
33% 18% First reading
5 Payload US New entry 27 , range 19–57 38#5 8= #11
27
  • : score 27 · #5
19% 11% First reading
6 Prismic FR New entry 23 , range 4–50 19#7 31#5
23
  • : score 23 · #6
12% 4% First reading
7 Directus US New entry 22 , range 5–51 30#6 9#10
22
  • : score 22 · #7
13% 5% First reading
8 Ghost SG New entry 16 , range 1–45 4#10 35#4
16
  • : score 16 · #8
6% 2% First reading
9 Contentstack US New entry 9 , range 1–42 4#12 18#8
9
  • : score 9 · #9
5% 1% None First reading
10 Adobe Experience Manager US New entry 8 , range 2–47 8#8 8= #11
8
  • : score 8 · #10
6% 3% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 reddit.com Community 15.0% 2 of 4 10 12
2 midu.dev Community 3.3% 1 of 4 1 Not read
3 ourcodeworld.com Community 1.7% 1 of 4 1 Not read
4 stackoverflow.com Community 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
¿Cuál es el mejor CMS headless para una web de marketing? Spanish Contentful, Sanity, Storyblok and Strapi, tied
Gestión de contenidos headless para equipos de desarrollo Spanish No brand recommended
¿Cómo puede una empresa publicar el mismo contenido en su web y en su app móvil? Spanish Contentful and Strapi, tied
¿Cómo puedo permitir que el equipo de marketing edite el contenido de una web creada con un framework de JavaScript? Spanish Sanity, Storyblok and Strapi, tied
CMS tradicional vs. CMS headless para la web de una empresa en crecimiento Spanish No brand recommended
CMS headless de código abierto vs. CMS headless alojado para startups Spanish Contentful, Payload, Sanity and Strapi, tied
Alternativas a un CMS tradicional para una web multicanal Spanish Adobe Experience Manager, Contentful, Directus, Storyblok and Strapi, tied
Alternativas a incluir el contenido directamente en el código de una aplicación web Spanish No brand recommended
Soy desarrollador front-end y estoy creando una web de marketing. ¿Qué CMS headless debería usar? Spanish Payload and Strapi, tied
Dirijo el área digital de una empresa mediana y quiero un único centro de contenidos para nuestra web, app y tiendas. Spanish Adobe Experience Manager, Sanity and Storyblok, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured