The most visible headless CMS platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Sanity

71Heralded Score, range 58–75

Most cited source

youtube.com

82citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Sanity NO New entry 71 , range 58–75 72#1 70#3
71
  • : score 71 · #1
55% 25% First reading
2 Strapi FR New entry 71 , range 67–75 70#2 72#1
71
  • : score 71 · #2
57% 24% First reading
3 Contentful DE New entry 70 , range 63–74 69#3 71#2
70
  • : score 70 · #3
57% 21% First reading
4 Storyblok AT New entry 53 , range 43–67 57#4 45#4
53
  • : score 53 · #4
39% 22% First reading
5 Payload US New entry 36 , range 26–54 39#5 31#7
36
  • : score 36 · #5
20% 13% First reading
6 Directus US New entry 32 , range 21–49 32#6 32#6
32
  • : score 32 · #6
15% 7% First reading
7 Prismic FR New entry 28 , range 14–47 26#7 32#5
28
  • : score 28 · #7
12% 5% First reading
8 Hygraph DE New entry 16 , range 8–41 11#8 24#9
16
  • : score 16 · #8
11% 2% First reading
9 Contentstack US New entry 13 , range 6–32 6#9 25#8
13
  • : score 13 · #9
6% 2% First reading
10 Magnolia CH New entry 9 , range 3–29 2#13 21#10
9
  • : score 9 · #10
3% 1% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 12.4% 2 of 4 40 Not read
2 reddit.com Community 9.8% 2 of 4 30 12
3 progressionagency.com Consultancy 7.4% 1 of 4 1 9
4 dev.to Community 5.7% 3 of 4 6 10
5 webflow.com Vendor site 6.2% 3 of 4 4 8
6 cosmicjs.com Vendor site 4.8% 3 of 4 7 9
7 github.com Vendor site 1.7% 2 of 4 8 Not read
8 lemonhive.com Vendor site 4.3% 3 of 4 1 9
9 dupple.com Media 3.6% 1 of 4 1 8
10 g2.com Review site 3.6% 2 of 4 4 9

Questions asked

QuestionLanguageMost recommended
Quel est le meilleur CMS headless pour un site marketing ? French Contentful, Prismic, Sanity, Storyblok and Strapi, tied
Gestion de contenu headless pour les équipes de développement French Contentful, Payload, Sanity, Storyblok and Strapi, tied
Comment une entreprise peut-elle publier le même contenu sur son site web et son application mobile ? French Contentful and Strapi, tied
Comment permettre aux équipes marketing de modifier le contenu d’un site créé avec un framework JavaScript ? French Storyblok and Strapi, tied
CMS traditionnel ou CMS headless pour le site web d’une entreprise en pleine croissance ? French No brand recommended
CMS headless open source ou hébergé pour une startup ? French Strapi
Quelles alternatives à un CMS traditionnel pour un site web multicanal ? French Contentful and Strapi, tied
Quelles alternatives au contenu codé en dur dans une application web ? French No brand recommended
Je suis développeur front-end et je crée un site marketing. Quel CMS headless choisir ? French Prismic, Sanity and Storyblok, tied
Je dirige le numérique dans une entreprise de taille moyenne et je cherche une plateforme unique pour gérer le contenu de notre site web, de notre application et de nos magasins. French Strapi

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured