The most visible B2C fashion stores on ChatGPT in Romania, October 2026

October 2026 · 30 questions asked from Romania in Romanian and English · ChatGPT · 60 answers read

Most cited source

aboutyou.ro

31citations

From ChatGPT

Where engines disagree most

One engine

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Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
1#1 overall About You DE 47 , range 38–60 38% 30% Not read First reading
2#2 overall Reserved PL 39 , range 32–48 30% 18% Not read First reading
3#3 overall Zara ES 38 , range 32–47 30% 17% Not read First reading
4#4 overall H&M SE 37 , range 30–46 27% 17% Not read First reading
5#5 overall C&A NL 31 , range 10–40 17% 12% Not read First reading
= 6#6 overall Mango ES 29 , range 8–38 13% 12% Not read First reading
= 6#6 overall Sinsay PL 29 , range 8–38 13% 12% Not read First reading
= 8#8 overall Answear PL 19 , range 6–36 12% 8% Not read First reading
= 8#8 overall Trendyol TR 19 , range 6–36 12% 8% Not read First reading
10#10 overall Ulla Popken DE 13 , range 5–34 10% 7% Not read First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 aboutyou.ro Brand site 35.0% 1 of 4 21 0
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5 answear.ro Brand site 11.7% 1 of 4 4 0
6 zalando.ro Vendor site 13.3% 1 of 4 6 Not read
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
where can i find a clothing store with everyday outfits under $100 English H&M
what shops sell clothes for work and weekends in one place English COS, Mango, Massimo Dutti, Reserved and Zara, tied
which local boutiques carry current styles without luxury prices English HalfPrice
how can i find clothes that fit a petite frame in stores near me English DiKa Magheru BUCHAREST and Peek & Cloppenburg, tied
where can i shop when local stores rarely stock my size English About You, Bonprix and Orsay, tied
ce magazine online au haine de damă pentru ținute de zi Romanian About You, Fashion Days, Mohito, Sinsay and Zara, tied
unde găsesc haine de bărbați la prețuri accesibile Romanian About You, Bonprix, C&A, Dehaine.ro, LC Waikiki, Reserved, Sinsay and Trendyol, tied
ce magazin online are haine pentru toată familia Romanian C&A
de unde cumpăr haine elegante pentru o ocazie specială Romanian About You, Answear, Ejolie, Mango, Reserved, Yokko and Zara, tied
cum găsesc haine care mi se potrivesc fără să probez Romanian No brand recommended

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured