AI visibility in Europe

Explore brands in industry boards that pool seven European countries: the United Kingdom, Germany, France, Spain, Italy, the Netherlands and Romania.

· 1889 brands measured

Explore Europe

1889 brands, ranked in Europe

Position Brand Based in 1First places 2Second places 3Third places Best placements Best score
1851 WorkbooksUnited Kingdom United Kingdom ––– –
1852 workTeamUnited Kingdom United Kingdom ––– –
1853 WorkTrips – ––– –
1854 world4you – ––– –
1855 WPPUnited Kingdom United Kingdom ––– –
1856 WPServeurFrance France ––– –
1857 Xcitium – ––– –
1858 XledgerNorway Norway ––– –
1859 XpenseOneAustralia Australia ––– –
1860 xt:Commerce – ––– –

Tech Visibility Index: the medal table across every industry

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured