Leader
71Heralded Score, range 47–78
The most visible endpoint security tools in United Kingdom, October 2026
Most cited source
3citations
From Gemini and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 71 , range 47–78 | 71#1 | 71#1 | 71
| 50% | 31% | None | First reading | |
| 2 | | New entry | 39 , range 12–55 | 34#5 | 50#2 | 39
| 20% | 7% | None | First reading | |
| 3 | | New entry | 37 , range 16–56 | 36#4 | 41#4 | 37
| 20% | 10% | None | First reading | |
| 4 | | New entry | 37 , range 19–57 | 38#3 | 37#6 | 37
| 20% | 12% | None | First reading | |
| 5 | | New entry | 29 , range 6–52 | 31#6 | 26#12 | 29
| 12% | 7% | None | First reading | |
| 6 | | New entry | 26 , range 21–55 | 41#2 | 0= #36 | 26
| 22% | 13% | None | First reading | |
| 7 | | New entry | 21 , range 6–51 | 31#7 | 6#28 | 21
| 12% | 6% | None | First reading | |
| 8 | | New entry | 16 , range 1–40 | 3#12 | 40#5 | 16
| 5% | 2% | None | First reading | |
| 9 | | New entry | 14 , range 1–47 | 6#8 | 28#10 | 14
| 6% | 2% | None | First reading | |
| 10 | | New entry | 10 , range 1–45 | 5#11 | 20#15 | 10
| 4% | 3% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Vendor site | 5.0% | 2 of 4 | 1 | Not read |
| 2 | | Vendor site | 3.3% | 2 of 4 | 1 | Not read |
| 3 | | Vendor site | 1.7% | 1 of 4 | 2 | Not read |
| 4 | | Vendor site | 3.3% | 2 of 4 | 1 | Not read |
| 5 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 6 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 7 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 8 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 9 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
| 10 | | Vendor site | 1.7% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| What are the best endpoint security solutions for small businesses? | English | |
| How can mid-sized companies protect work laptops for their IT teams? | English | |
| How can a small business protect employees’ computers from viruses? | English | |
| How can I stop ransomware on work laptops? | English | |
| Traditional antivirus vs. behavioural detection for small businesses | English | |
| On-premises protection vs. managed endpoint security for small businesses | English | No brand recommended |
| Alternatives to installing antivirus on every computer for small businesses | English | |
| Alternatives to manually reviewing security alerts for small IT teams | English | No brand recommended |
| I’m the IT admin at a company with 20 employees. What protection should I use for our laptops? | English | |
| I lead an IT team with no security staff. How can I protect the company’s computers? | English | |
Each engine's top three
Google AI Mode
Gemini
Google AI Overviews
- 1
Microsoft Defender
- = 2
Bitdefender
- = 2
SentinelOne
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.