The most visible endpoint security tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Most cited source

ncsc.gov.uk

45citations

From Google AI Mode and ChatGPT

Where engines disagree most

SentinelOne

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Webroot US Unranked Too few answers Not measured 10#20
–
  • : Unranked
1% 1% None First reading
– WithSecure FI Unranked Too few answers Not measured 0= #36
–
  • : Unranked
0% 0% First reading
– Xcitium Unranked Too few answers Not measured 10#19
–
  • : Unranked
1% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 smallbusiness.co.uk Media 5.0% 1 of 4 1 7
12 techradar.com Media 5.0% 2 of 4 2 14
13 bt.com Vendor site 3.3% 2 of 4 1 Not read
14 dell.com Vendor site 1.7% 1 of 4 2 Not read
15 gov.uk Regulator 3.3% 1 of 4 2 Not read
16 microcybersec.com Consultancy 3.3% 1 of 4 2 Not read
17 office1.com Consultancy 3.3% 1 of 4 2 Not read
18 prodigi.nz Vendor site 3.3% 2 of 4 1 Not read
19 softwareworld.co Media 3.3% 1 of 4 1 4
20 42gears.com Vendor site 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
What are the best endpoint security solutions for small businesses? English Microsoft 365 Business Premium and Microsoft Defender, tied
How can mid-sized companies protect work laptops for their IT teams? English Microsoft Defender
How can a small business protect employees’ computers from viruses? English ESET and Microsoft Defender, tied
How can I stop ransomware on work laptops? English Microsoft Defender
Traditional antivirus vs. behavioural detection for small businesses English Bitdefender and Microsoft Defender, tied
On-premises protection vs. managed endpoint security for small businesses English No brand recommended
Alternatives to installing antivirus on every computer for small businesses English Microsoft 365 Business Premium and Microsoft Defender, tied
Alternatives to manually reviewing security alerts for small IT teams English No brand recommended
I’m the IT admin at a company with 20 employees. What protection should I use for our laptops? English Microsoft Defender
I lead an IT team with no security staff. How can I protect the company’s computers? English CrowdStrike, Microsoft Defender and SentinelOne, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured