Leader
70Heralded Score, range 35–80
Leader
70Heralded Score, range 35–80
Most cited source
32citations
From Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 70 , range 35–80 | 70#1 | 70#1 | 70
| 44% | 33% | | First reading | |
| 2 | | New entry | 33 , range 15–57 | 35#4 | 29#5 | 33
| 16% | 12% | | First reading | |
| 3 | | New entry | 28 , range 23–63 | 45#2 | 0= #17 | 28
| 28% | 12% | | First reading | |
| 4 | | New entry | 25 , range 4–52 | 22#6 | 30#4 | 25
| 10% | 7% | | First reading | |
| 5 | | New entry | 23 , range 6–53 | 31#5 | 8#12 | 23
| 12% | 6% | | First reading | |
| 6 | | New entry | 22 , range 16–56 | 36#3 | 0= #17 | 22
| 14% | 11% | | First reading | |
| 7 | | New entry | 11 , range 1–48 | 6#8 | 19#8 | 11
| 5% | 2% | | First reading | |
| 8 | | New entry | 8 , range 1–44 | 4#11 | 15#9 | 8
| 5% | 1% | | First reading | |
| 9 | | New entry | 7 , range 1–47 | 6#9 | 9#11 | 7
| 5% | 2% | | First reading | |
| 10 | | New entry | 6 , range 2–48 | 9#7 | 0= #17 | 6
| 6% | 3% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Regulator | 15.0% | 2 of 4 | 26 | 1 |
| 2 | | Regulator | 11.7% | 2 of 4 | 9 | 5 |
| 3 | | Regulator | 6.7% | 3 of 4 | 2 | Not read |
| 4 | | Vendor site | 6.7% | 3 of 4 | 2 | 3 |
| 5 | | Social | 5.0% | 1 of 4 | 4 | Not read |
| 6 | | Review site | 3.3% | 2 of 4 | 3 | Not read |
| 7 | | Industry authority | 5.0% | 3 of 4 | 1 | 19 |
| 8 | | Regulator | 5.0% | 1 of 4 | 2 | Not read |
| 9 | | Media | 3.3% | 2 of 4 | 2 | 5 |
| 10 | | Community | 5.0% | 1 of 4 | 2 | 10 |
| Question | Language | Most recommended |
|---|---|---|
| best endpoint security tools for small businesses | English | |
| protect company laptops from malware for small businesses | English | |
| how can a small business protect employee computers from cyberattacks | English | No brand recommended |
| how to stop malware from infecting company laptops | English | |
| managed endpoint protection vs in-house security for it teams | English | No brand recommended |
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.