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The most visible endpoint security tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

pcmag.com

4citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

ESET

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Microsoft Defender US New entry 67 , range 51–77
67
  • : score 67 · #1
 59% 46% None First reading
2 Microsoft 365 Business Premium US New entry 40 , range 33–49
40
  • : score 40 · #2
 38% 12% None First reading
3 Bitdefender RO New entry 36 , range 27–46
36
  • : score 36 · #3
 22% 19% First reading
4 CrowdStrike US New entry 34 , range 22–44
34
  • : score 34 · #4
 27% 9% None First reading
5 SentinelOne US New entry 32 , range 13–41
32
  • : score 32 · #5
 23% 7% None First reading
6 ESET SK New entry 32 , range 11–41
32
  • : score 32 · #6
 19% 10% First reading
7 Sophos GB New entry 30 , range 8–39
30
  • : score 30 · #7
 17% 9% None First reading
8 Kaspersky RU New entry 6 , range 2–31
6
  • : score 6 · #8
 8% 2% None First reading
9 Palo Alto Cortex US New entry 4 , range 2–27
4
  • : score 4 · #9
 7% 0% None First reading
10 AVG CZ New entry 4 , range 2–27
4
  • : score 4 · #10
 7% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 pcmag.com Media 6.7% 3 of 4 2 5
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4 cybersecitalia.it Media 1.7% 1 of 4 1 Not read
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 smallbizdefense.com Media 1.7% 1 of 4 1 Not read
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Quali sono le migliori soluzioni di sicurezza degli endpoint per le piccole imprese? Italian Microsoft Defender
Come possono le aziende di medie dimensioni proteggere i portatili di lavoro dei team IT? Italian Microsoft Defender
Come può una piccola impresa proteggere i computer dei dipendenti dai virus? Italian Avast Business Hub and Avast Small Business Solutions, tied
Come posso bloccare i ransomware sui portatili aziendali? Italian Microsoft Defender
Antivirus tradizionale o rilevamento comportamentale per le piccole imprese? Italian No brand recommended
Protezione on-premise o sicurezza degli endpoint gestita per le piccole imprese? Italian Kaspersky, Microsoft Defender and WatchGuard, tied
Quali alternative ci sono all’installazione di un antivirus su ogni computer per le piccole imprese? Italian Microsoft Defender
Quali alternative ci sono alla revisione manuale degli avvisi di sicurezza per i piccoli team IT? Italian No brand recommended
Sono l’amministratore IT di un’azienda con 20 dipendenti. Quale protezione dovrei usare per i nostri portatili? Italian Microsoft Defender
Guido un team IT senza personale dedicato alla sicurezza. Come posso proteggere i computer aziendali? Italian Microsoft Defender

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured