The most visible B2C endpoint security tools, October 2026

October 2026 · 12 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 96 answers read

Most cited source

gartner.com

48citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
– Malwarebytes US Too few answers 1% 0% First reading
– Panda Security ES Too few answers 1% 0% First reading
– VIPRE US Too few answers 1% 0% None First reading
– VMware US Too few answers 1% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 gartner.com Industry authority 35.4% 4 of 4 11 6
2 google.com Vendor site 12.5% 3 of 4 34 Not read
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5 microsoft.com Brand site 21.9% 3 of 4 16 2
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 reddit.com Community 14.6% 2 of 4 11 9
10 huntress.com Brand site 12.5% 4 of 4 4 4

The questions, and who wins each

QuestionLanguageWins it
best endpoint security software for a mid-market company English Microsoft Defender and Sophos, tied
endpoint security software recommendations for a CISO English Microsoft Defender
top endpoint security software English Microsoft Defender
how to choose endpoint security software English Microsoft Defender
what to look for in endpoint security software English ESET and Sophos, tied
endpoint security software for a team of 20 to 200 English Microsoft Defender
endpoint security software that integrates with Splunk English Microsoft Defender
endpoint security software with GDPR-compliant hosting English ESET and Sophos, tied
endpoint security software for healthcare English Microsoft Defender and Sophos, tied
most reliable endpoint security software English Microsoft Defender

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured