Leader
51Heralded Score, range 29–72
The most visible employer of record services in Netherlands, October 2026
Most cited source
13citations
From Google AI Mode, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 51 , range 29–72 | 57#1 | 40#2 | 51
| 44% | 16% | | First reading | |
| 2 | | New entry | 47 , range 27–69 | 51#2 | 42#1 | 47
| 43% | 11% | | First reading | |
| 3 | | New entry | 35 , range 23–61 | 43#3 | 22#3 | 35
| 32% | 8% | | First reading | |
| 4 | | New entry | 25 , range 14–54 | 35#4 | 9#11 | 25
| 17% | 7% | | First reading | |
| 5 | | New entry | 25 , range 6–52 | 31#5 | 13= #7 | 25
| 12% | 8% | | First reading | |
| 6 | | New entry | 24 , range 5–51 | 28#6 | 18= #4 | 24
| 13% | 5% | | First reading | |
| 7 | | New entry | 9 , range 3–47 | 9#7 | 10#10 | 9
| 9% | 1% | None | First reading | |
| 8 | | New entry | 6 , range 1–46 | 6#8 | 6#12 | 6
| 4% | 3% | | First reading | |
| 9 | | New entry | 4 , range 1–44 | 5#9 | 2#15 | 4
| 5% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 15#6 | –
| 2% | 1% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Regulator | 11.7% | 3 of 4 | 10 | Not read |
| 2 | | Regulator | 6.7% | 1 of 4 | 9 | Not read |
| 3 | | Regulator | 13.3% | 3 of 4 | 5 | Not read |
| 4 | | Consultancy | 13.3% | 2 of 4 | 3 | Not read |
| 5 | | Social | 8.3% | 3 of 4 | 7 | Not read |
| 6 | | Media | 6.7% | 3 of 4 | 2 | 9 |
| 7 | | Community | 10.0% | 3 of 4 | 5 | 3 |
| 8 | | Directory | 8.3% | 3 of 4 | 2 | Not read |
| 9 | | Media | 6.7% | 3 of 4 | 5 | Not read |
| 10 | | Media | 8.3% | 3 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best employer of record services for startups | English | |
| hire employees abroad without a local entity | English | |
| how to hire remote employees in another country | English | |
| how to run international payroll for remote employees | English | No brand recommended |
| employer of record vs contractor for remote hires | English | No brand recommended |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.