The most visible e-commerce platforms in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Shopify

77Heralded Score, range 46–86

Most cited source

youtube.com

31citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Squarespace Commerce

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
11 GoDaddy US New entry 8 , range 1–47 5#11 12= #12
8
  • : score 8 · #11
6% 1% None First reading
– Adobe Commerce US Unranked Too few answers Not measured 47#7
–
  • : Unranked
3% 2% First reading
– Afosto Unranked Too few answers Not measured 0= #27
–
  • : Unranked
0% 0% None First reading
– Aruba Unranked Too few answers Not measured 0= #27
–
  • : Unranked
0% 0% None First reading
– Big Cartel US Unranked Too few answers Not measured 5= #19
–
  • : Unranked
0% 0% First reading
– Bluepark Unranked Too few answers Not measured 0= #27
–
  • : Unranked
0% 0% None First reading
– Blugento RO Unranked Too few answers Not measured 0= #27
–
  • : Unranked
0% 0% None First reading
– Cartum BR Unranked Too few answers Not measured 0= #27
–
  • : Unranked
0% 0% None First reading
– CCV Shop NL Unranked Too few answers Not measured 0= #27
–
  • : Unranked
0% 0% None First reading
– Centra SE Unranked Too few answers Not measured 0= #27
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 18.3% 2 of 4 22 Not read
2 reddit.com Community 11.7% 3 of 4 7 3
3 europa.eu Regulator 5.0% 1 of 4 5 Not read
4 balinot.com Unclassified 8.3% 2 of 4 1 5
5 comercioconectado.gob.es Regulator 5.0% 1 of 4 5 Not read
6 mrpeasy.com Vendor site 8.3% 2 of 4 2 8
7 stripe.com Vendor site 8.3% 3 of 4 3 12
8 agenciatributaria.gob.es Regulator 3.3% 1 of 4 3 Not read
9 etsy.com Vendor site 5.0% 1 of 4 4 Not read
10 ayudatpymes.com Consultancy 5.0% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
best ecommerce platform for small businesses selling online English Shopify, Wix eCommerce and WooCommerce, tied
online store software for independent retailers English Square
how can a small business sell products online English No brand recommended
how to set up an online shop for a clothing business English Shopify and Wix eCommerce, tied
how can an independent retailer take orders online English Shopify, Wix eCommerce and WooCommerce, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured