The most visible e-commerce platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Shopify

81Heralded Score, range 78–83

Where engines disagree most

Squarespace Commerce

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Shopify CA New entry 81 , range 78–83 81#1
81
  • : score 81 · #1
96% 47% None First reading
2 WooCommerce US New entry 72 , range 68–75 72#2
72
  • : score 72 · #2
78% 39% None First reading
3 Wix eCommerce IL New entry 53 , range 48–59 53#3
53
  • : score 53 · #3
53% 29% None First reading
4 Squarespace Commerce US New entry 35 , range 32–38 35#4
35
  • : score 35 · #4
26% 12% None First reading
5 Square US New entry 33 , range 30–36 33#5
33
  • : score 33 · #5
21% 12% None First reading
6 Wix Studio IL New entry 29 , range 20–32 29#6
29
  • : score 29 · #6
24% 0% None First reading
7 PrestaShop FR New entry 10 , range 7–21 10#7
10
  • : score 10 · #7
11% 4% None First reading
8 BigCommerce US New entry 9 , range 6–17 9#8
9
  • : score 9 · #8
10% 3% None First reading
9 Gomag RO New entry 8 , range 5–13 8#9
8
  • : score 8 · #9
8% 4% None First reading
10 Ecwid US New entry 6 , range 4–9 6#10
6
  • : score 6 · #10
6% 2% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 equinetacademy.com Reference 0.7% 2 of 4 1 Not read
2 coursera.org Reference 0.5% 1 of 4 1 Not read
3 codegrind.it Reference 0.2% 1 of 4 1 Not read
4 cucireamacchina.com Reference 0.2% 1 of 4 1 Not read
5 fhnw.ch Reference 0.2% 1 of 4 1 Not read
6 formazioneprofessionista.it Reference 0.2% 1 of 4 1 Not read
7 hec.ca Reference 0.2% 1 of 4 1 Not read
8 skillshare.com Reference 0.2% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Quelles sont les meilleures plateformes e-commerce pour les petites boutiques en France ? French WooCommerce
Comment créer une boutique en ligne pour une petite entreprise ? French WooCommerce
Comment une petite entreprise peut-elle vendre ses produits en ligne sans avoir de magasin physique ? French Squarespace Commerce and Wix eCommerce, tied
Comment lancer une boutique en ligne pour vendre mes produits ? French Shopify and Wix eCommerce, tied
Comment un producteur local peut-il prendre des commandes en ligne ? French WooCommerce
Pour une petite entreprise, mieux vaut-il utiliser un modèle de boutique en ligne ou faire développer un site sur mesure ? French No brand recommended
Quelles sont les alternatives aux commandes en ligne gérées par messages pour une petite boutique ? French Shopify, Square, Squarespace Commerce and WooCommerce, tied
Quelles sont les alternatives aux marketplaces pour une petite entreprise qui veut vendre ses produits ? French Squarespace Commerce and Wix eCommerce, tied
Je tiens une boutique de vêtements avec deux employés. Quelle plateforme en ligne puis-je gérer moi-même ? French Shopify and Wix eCommerce, tied
Je dirige une petite entreprise et je cherche une boutique en ligne que je puisse créer sans développeur. French Shopify and Wix eCommerce, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured