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The most visible B2B and B2C DIY stores in Romania, October 2026

October 2026 · 30 questions asked from Romania in Romanian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 240 answers read

Most cited source

dedeman.ro

106citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Mathaus

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
1#2 overall Leroy Merlin FR 52 , range 47–59 59% 21% First reading
2#3 overall Hornbach DE 45 , range 41–49 49% 15% First reading
3#4 overall Brico Depot FR 40 , range 36–45 41% 11% First reading
4#5 overall Mathaus RO 30 , range 17–34 19% 8% First reading
5#6 overall eMAG RO 10 , range 7–27 10% 5% First reading
6#10 overall Vindem-ieftin.ro RO 3 , range 1–6 2% 1% First reading
7#15 overall Ambient RO 2 , range 1–5 1% 1% None First reading
– Art Peisaj RO Too few answers 1% 1% None First reading
– Artool US Too few answers 0% 0% None First reading
– bauen+leben DE Too few answers 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 dedeman.ro Brand site 24.2% 4 of 4 65 0
2 google.com Vendor site 6.3% 3 of 4 78 15
3Withheld. Run a full Snapshot to see it.
4 hornbach.ro Brand site 16.7% 4 of 4 30 1
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7 bricostore.ro Vendor site 3.8% 4 of 4 12 Not read
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10 cylex.ro Directory 3.3% 1 of 4 9 2

The questions, and who wins each

QuestionLanguageWins it
ce magazin are materiale bune pentru proiecte de bricolaj acasă? Romanian Hornbach
unde găsesc unelte și consumabile pentru renovarea unei camere? Romanian Brico Depot
ce magazin de bricolaj are tot ce-mi trebuie pentru reparații prin casă? Romanian Leroy Merlin
unde pot cumpăra materiale pentru proiecte de grădinărit și amenajare? Romanian Hornbach and Leroy Merlin, tied
cum aleg vopseaua potrivită pentru pereții unei camere? Romanian No brand recommended
de unde cumpăr toate piesele necesare ca să repar o țeavă care curge? Romanian Brico Depot, eMAG, Hornbach and Leroy Merlin, tied
cum găsesc uneltele potrivite pentru montarea unui raft? Romanian Brico Depot and eMAG, tied
cum cumpăr materiale pentru bricolaj fără să merg în mai multe magazine? Romanian Leroy Merlin
amenajez o grădină mică și caut materiale ușor de montat. Romanian Hornbach
locuiesc într-o zonă rurală și caut un magazin cu livrare de materiale voluminoase. Romanian Mathaus

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured