The most visible DLP tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Most cited source

ncsc.gov.uk

12citations

From Google AI Mode and ChatGPT

Where engines disagree most

Forcepoint

2/4engines put it in their top three

Top three on Google AI Mode and ChatGPT, not on Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Microsoft Purview US New entry 49 , range 40–63 49#1
49
  • : score 49 · #1
51% 23% First reading
2 Google Workspace Security US New entry 35 , range 30–43 35#2
35
  • : score 35 · #2
36% 2% None First reading
3 Google Workspace DLP US New entry 33 , range 17–42 33#3
33
  • : score 33 · #3
25% 8% None First reading
4 Forcepoint US New entry 31 , range 9–39 31#4
31
  • : score 31 · #4
20% 7% First reading
5 Netskope US New entry 30 , range 8–39 30#5
30
  • : score 30 · #5
19% 7% None First reading
6 Microsoft Defender for Cloud Apps US New entry 28 , range 8–38 28#6
28
  • : score 28 · #6
20% 5% None First reading
7 Proofpoint US New entry 13 , range 5–34 13#7
13
  • : score 13 · #7
14% 2% First reading
8 Broadcom Symantec DLP US New entry 5 , range 2–30 5#8
5
  • : score 5 · #8
6% 2% First reading
9 Trellix DLP US New entry 4 , range 2–26 4#9
4
  • : score 4 · #9
7% 0% First reading
10 Varonis US New entry 2 , range 1–17 2#10
2
  • : score 2 · #10
3% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 ncsc.gov.uk Regulator 10.0% 2 of 4 11 Not read
2 youtube.com Social 11.7% 2 of 4 9 Not read
3 ico.org.uk Regulator 5.0% 2 of 4 8 Not read
4 linkedin.com Social 11.7% 1 of 4 8 Not read
5 nist.gov Regulator 6.7% 1 of 4 4 Not read
6 cisa.gov Regulator 5.0% 1 of 4 4 Not read
7 nhimg.org Industry authority 3.3% 1 of 4 4 Not read
8 ftc.gov Regulator 5.0% 2 of 4 1 1
9 github.com Vendor site 5.0% 2 of 4 3 Not read
10 medium.com Community 5.0% 2 of 4 3 Not read

Questions asked

QuestionLanguageMost recommended
What tools can stop employees sharing sensitive data outside the company? English Forcepoint, Google Workspace DLP, Google Workspace Security, Microsoft Purview, Netskope and Proofpoint, tied
What should a company use to prevent data leaks across email and cloud apps? English Forcepoint, Microsoft Purview and Netskope, tied
How can a business protect customer data on employees’ laptops? English No brand recommended
What software can stop confidential files leaving a company? English Broadcom Symantec DLP, Forcepoint, Microsoft Purview and Netskope, tied
How can I stop staff emailing customer records to personal accounts? English Google Workspace DLP and Microsoft Purview, tied
How can we find sensitive files being uploaded to unsanctioned apps? English Microsoft Defender for Cloud Apps
How do companies stop employees copying confidential data to USB drives? English Microsoft Purview
How can I see where sensitive company data is being shared? English Microsoft Purview
Should we protect sensitive data on endpoints or in cloud apps? English No brand recommended
Is it better to block data transfers or alert security teams? English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured