Leader
70%of answers name it
The most visible business intelligence tools in United Kingdom, October 2026
AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.
Most cited source
9citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 6% | 6% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 1% | 1% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
This month's moves
First reading. No comparable previous month yet.
Biggest risers
No clear rise.
Biggest fallers
No clear fall.
New entries
Drop-outs
No drop-outs.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 10.0% | 2 of 4 | 9 | Not read |
| 2 | | Social | 8.3% | 1 of 4 | 8 | Not read |
| 3 | | Regulator | 6.7% | 1 of 4 | 6 | Not read |
| 4 | | Consultancy | 10.0% | 1 of 4 | 1 | 5 |
| 5 | | Consultancy | 6.7% | 1 of 4 | 2 | 4 |
| 6 | | Community | 6.7% | 2 of 4 | 4 | 9 |
| 7 | | Social | 5.0% | 1 of 4 | 3 | Not read |
| 8 | | Vendor site | 5.0% | 3 of 4 | 1 | 11 |
| 9 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 10 | | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| What are the best business intelligence tools for small business managers? | English | |
| How can small businesses use data analysis to make better decisions? | English | No brand recommended |
| How can a small business manager get a clearer picture of business performance? | English | No brand recommended |
| How can I work out which products are the most profitable? | English | No brand recommended |
| Are automated reports or manual analysis better for small business managers? | English | No brand recommended |
| Are dashboards or spreadsheets better for tracking sales in a small business? | English | |
| What are some alternatives to creating reports manually for small business managers? | English | |
| What can small businesses use instead of spreadsheets to analyse sales? | English | |
| I run a business with 10 employees and want to track sales. What should I use? | English | No brand recommended |
| I run a business without a data analyst and need easy-to-understand reports. What are my options? | English | |
Each engine's top three
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Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.