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The most visible business intelligence tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Sisense

23%of answers name it

Most cited source

microsoft.com

19citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Databox

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
11 Looker US New entry 54 , range 21–67
54
  • : score 54 · #11
 37% 22% First reading
12 Zoho Analytics IN New entry 52 , range 20–62
52
  • : score 52 · #12
 28% 18% First reading
13 Metabase US New entry 45 , range 5–57
45
  • : score 45 · #13
 18% 16% First reading
14 SAS Viya US New entry 44 , range 0–73
44
  • : score 44 · #14
 2% 2% None First reading
= 15 Alteryx US New entry 43 , range 0–73
43
  • : score 43 · #15
 2% 2% None First reading
= 15 SAP Analytics Cloud DE New entry 43 , range 0–73
43
  • : score 43 · #15
 4% 2% None First reading
17 Spotfire SE New entry 38 , range 0–72
38
  • : score 38 · #17
 4% 0% None First reading
18 Microsoft Power BI Premium US New entry 35 , range 3–55
35
  • : score 35 · #18
 22% 9% First reading
19 Qlik US New entry 35 , range 1–54
35
  • : score 35 · #19
 35% 12% First reading
20 Apache Superset US New entry 33 , range 0–71
33
  • : score 33 · #20
 2% 2% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

84 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 microsoft.com Brand site 18.3% 2 of 4 16 3
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 google.com Brand site 10.0% 2 of 4 2 1
7 tableau.com Brand site 8.3% 1 of 4 5 1
8 turingbi.com Consultancy 10.0% 1 of 4 1 5
9 duncanboyne.co.uk Consultancy 6.7% 1 of 4 2 4
10 reddit.com Community 6.7% 2 of 4 4 9

The questions, and who wins each

QuestionLanguageWins it
best business intelligence tools for small businesses English Google Looker Studio, Power BI and Zoho Analytics, tied
business intelligence tools for finance teams English Power BI
how can a finance team spot spending trends across departments English Power BI and Tableau, tied
how can a sales team see which regions are missing targets English Power BI and Tableau, tied
spreadsheets vs dashboards for small business owners English Google Looker Studio, Looker and Google Looker Studio, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured