The most visible business intelligence tools in France, October 2026

October 2026 · 15 questions asked from France in French and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Power BI

60Heralded Score, range 47–73

Most cited source

youtube.com

14citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Sage

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Power BI US New entry 60 , range 47–73 60#1
60
  • : score 60 · #1
64% 30% First reading
2 Google Looker Studio US New entry 43 , range 37–50 43#2
43
  • : score 43 · #2
37% 22% First reading
3 Tableau US New entry 39 , range 32–48 39#3
39
  • : score 39 · #3
39% 9% First reading
4 Zoho Analytics IN New entry 31 , range 9–40 31#4
31
  • : score 31 · #4
18% 10% First reading
5 Metabase US New entry 31 , range 9–40 31#5
31
  • : score 31 · #5
14% 13% First reading
6 Looker US New entry 31 , range 9–39 31#6
31
  • : score 31 · #6
21% 6% First reading
7 Microsoft Power BI Premium US New entry 29 , range 8–38 29#7
29
  • : score 29 · #7
18% 7% None First reading
8 Sage GB New entry 16 , range 5–35 16#8
16
  • : score 16 · #8
14% 5% First reading
9 MyReport FR New entry 7 , range 2–32 7#9
7
  • : score 7 · #9
8% 2% First reading
10 ThoughtSpot US New entry 6 , range 2–31 6#10
6
  • : score 6 · #10
5% 5% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 11.7% 2 of 4 13 Not read
2 francenum.gouv.fr Regulator 6.7% 1 of 4 9 1
3 linkedin.com Social 5.0% 1 of 4 8 Not read
4 bpifrance-creation.fr Regulator 6.7% 3 of 4 2 Not read
5 pennylane.com Vendor site 1.7% 1 of 4 5 Not read
6 reddit.com Community 5.0% 2 of 4 5 Not read
7 hubspot.fr Vendor site 5.0% 2 of 4 4 Not read
8 solutions-business-intelligence.fr Vendor site 5.0% 2 of 4 4 Not read
9 apogea.fr Consultancy 5.0% 3 of 4 1 8
10 altimisgroup.fr Consultancy 3.3% 2 of 4 1 6

Questions asked

QuestionLanguageMost recommended
Quels sont les meilleurs outils de business intelligence pour les dirigeants de petites entreprises ? French Google Looker Studio, Google Looker Studio and Power BI, tied
Comment les petites entreprises peuvent-elles analyser leurs données pour prendre de meilleures décisions ? French Metabase and Power BI, tied
Comment mieux comprendre les performances de mon entreprise ? French Power BI
Comment savoir quels produits sont les plus rentables ? French No brand recommended
Pour les dirigeants de petites entreprises, vaut-il mieux utiliser des rapports automatisés ou faire des analyses manuellement ? French No brand recommended
Pour suivre les ventes d’une petite entreprise, vaut-il mieux utiliser des tableaux de bord ou des feuilles de calcul ? French Power BI
Quelles solutions existent pour éviter aux dirigeants de petites entreprises de créer leurs rapports manuellement ? French Google Looker Studio and Power BI, tied
Quels outils les petites entreprises peuvent-elles utiliser à la place des feuilles de calcul pour analyser leurs ventes ? French Power BI
Je dirige une entreprise de 10 salariés et je veux suivre mes ventes. Quel outil utiliser ? French Sage
Je dirige une entreprise sans analyste de données et j’ai besoin de rapports faciles à comprendre. Quelles solutions s’offrent à moi ? French Google Looker Studio

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured