The most visible business intelligence tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Power BI

57Heralded Score, range 52–63

Most cited source

youtube.com

60citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Zoho Analytics

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Power BI US New entry 57 , range 52–63 57#1
57
  • : score 57 · #1
60% 30% First reading
2 Google Looker Studio US New entry 45 , range 43–48 45#2
45
  • : score 45 · #2
40% 24% First reading
3 Tableau US New entry 36 , range 34–40 36#3
36
  • : score 36 · #3
32% 11% First reading
4 Looker US New entry 34 , range 31–37 34#4
34
  • : score 34 · #4
27% 8% First reading
5 Zoho Analytics IN New entry 34 , range 31–37 34#5
34
  • : score 34 · #5
20% 15% First reading
6 Metabase US New entry 25 , range 14–32 25#6
25
  • : score 25 · #6
14% 9% First reading
7 Microsoft Power BI Premium US New entry 11 , range 8–24 11#7
11
  • : score 11 · #7
10% 6% First reading
8 Databox US New entry 6 , range 4–9 6#8
6
  • : score 6 · #8
6% 2% First reading
9 ThoughtSpot US New entry 5 , range 3–7 5#9
5
  • : score 5 · #9
4% 2% First reading
10 Qlik US New entry 4 , range 3–7 4#10
4
  • : score 4 · #10
5% 1% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 turingbi.com Consultancy 2.6% 1 of 4 3 5
12 facebook.com Social 2.1% 1 of 4 9 Not read
13 instagram.com Social 1.7% 1 of 4 10 Not read
14 gartner.com Industry authority 2.1% 3 of 4 3 16
15 ovaledge.com Vendor site 2.1% 3 of 4 1 11
16 pipedrive.com Vendor site 2.1% 1 of 4 4 Not read
17 gov.uk Regulator 1.2% 1 of 4 6 Not read
18 oecd.org Regulator 1.9% 1 of 4 1 Not read
19 demskigroup.com Consultancy 1.7% 2 of 4 1 Not read
20 hubspot.es Vendor site 0.7% 2 of 4 7 Not read

Questions asked

QuestionLanguageMost recommended
Quels sont les meilleurs outils de business intelligence pour les dirigeants de petites entreprises ? French Google Looker Studio, Google Looker Studio and Power BI, tied
Comment les petites entreprises peuvent-elles analyser leurs données pour prendre de meilleures décisions ? French Metabase and Power BI, tied
Comment mieux comprendre les performances de mon entreprise ? French Power BI
Comment savoir quels produits sont les plus rentables ? French No brand recommended
Pour les dirigeants de petites entreprises, vaut-il mieux utiliser des rapports automatisés ou faire des analyses manuellement ? French No brand recommended
Pour suivre les ventes d’une petite entreprise, vaut-il mieux utiliser des tableaux de bord ou des feuilles de calcul ? French Power BI
Quelles solutions existent pour éviter aux dirigeants de petites entreprises de créer leurs rapports manuellement ? French Google Looker Studio and Power BI, tied
Quels outils les petites entreprises peuvent-elles utiliser à la place des feuilles de calcul pour analyser leurs ventes ? French Power BI
Je dirige une entreprise de 10 salariés et je veux suivre mes ventes. Quel outil utiliser ? French Sage
Je dirige une entreprise sans analyste de données et j’ai besoin de rapports faciles à comprendre. Quelles solutions s’offrent à moi ? French Google Looker Studio

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured