The most visible business intelligence tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Power BI

57Heralded Score, range 52–63

Most cited source

youtube.com

60citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Zoho Analytics

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– InfoZoom DE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Jedox DE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– KNIME Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Knowage Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Lightdash GB Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Logi Symphony US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Luzmo BE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– MicroStrategy ONE US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– minubo DE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Mode US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 turingbi.com Consultancy 2.6% 1 of 4 3 5
12 facebook.com Social 2.1% 1 of 4 9 Not read
13 instagram.com Social 1.7% 1 of 4 10 Not read
14 gartner.com Industry authority 2.1% 3 of 4 3 16
15 ovaledge.com Vendor site 2.1% 3 of 4 1 11
16 pipedrive.com Vendor site 2.1% 1 of 4 4 Not read
17 gov.uk Regulator 1.2% 1 of 4 6 Not read
18 oecd.org Regulator 1.9% 1 of 4 1 Not read
19 demskigroup.com Consultancy 1.7% 2 of 4 1 Not read
20 hubspot.es Vendor site 0.7% 2 of 4 7 Not read

Questions asked

QuestionLanguageMost recommended
Best business intelligence tools for small businesses English Google Looker Studio, Google Looker Studio, Power BI and Zoho Analytics, tied
Business intelligence tools for finance teams English Looker, Metabase, Power BI, Sigma Computing, Tableau and ThoughtSpot, tied
How can a finance team spot spending trends across departments? English No brand recommended
How can a sales team see which regions are missing their targets? English Tableau
Spreadsheets vs. dashboards for small business owners English Google Looker Studio, Looker, Google Looker Studio and Power BI, tied
¿Cuáles son las mejores herramientas de business intelligence para pequeños empresarios? Spanish Google Looker Studio
¿Cómo pueden las pequeñas empresas utilizar el análisis de datos para tomar mejores decisiones? Spanish Power BI
¿Cómo puede un gerente de una pequeña empresa entender mejor el rendimiento del negocio? Spanish No brand recommended
¿Cómo puedo saber qué productos son más rentables? Spanish No brand recommended
¿Qué es mejor para los gerentes de pequeñas empresas: los informes automatizados o el análisis manual? Spanish Alteryx

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured