The most visible customer support tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Zendesk

58Heralded Score, range 27–71

Where engines disagree most

Help Scout

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Zendesk US New entry 58 , range 27–71 51#1 70#1
58
  • : score 58 · #1
42% 15% First reading
2 Freshdesk US New entry 49 , range 24–68 47#2 53#3
49
  • : score 49 · #2
30% 18% First reading
3 HubSpot Service Hub US New entry 46 , range 20–60 39#3 58#2
46
  • : score 46 · #3
23% 13% First reading
4 Help Scout US New entry 37 , range 15–57 35#6 40#6
37
  • : score 37 · #4
18% 10% First reading
5 Freshworks US New entry 33 , range 19–58 37#5 28#13
33
  • : score 33 · #5
18% 11% First reading
6 Intercom US New entry 32 , range 20–58 38#4 22#15
32
  • : score 32 · #6
23% 9% First reading
7 Zoho Desk IN New entry 25 , range 3–51 16#7 40#7
25
  • : score 25 · #7
10% 6% First reading
8 Salesforce Service Cloud US New entry 23 , range 2–50 8#9 49#4
23
  • : score 23 · #8
9% 4% First reading
9 Front US New entry 21 , range 3–51 15#8 30#11
21
  • : score 21 · #9
10% 4% First reading
10 Tidio US New entry 18 , range 2–49 8#10 37#8
18
  • : score 18 · #10
9% 2% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 itechguides.com Directory 6.7% 1 of 4 2 11
2 gurusup.com Vendor site 6.7% 3 of 4 1 14
3 dragapp.com Vendor site 5.0% 1 of 4 2 9
4 alloysoftware.com Vendor site 3.3% 2 of 4 1 9
5 getmacha.com Vendor site 3.3% 1 of 4 1 5
6 inboxpilot.co Vendor site 1.7% 1 of 4 2 Not read
7 osix.tech Consultancy 3.3% 1 of 4 1 6
8 outvio.com Vendor site 3.3% 2 of 4 2 Not read
9 retellai.com Vendor site 3.3% 2 of 4 1 16
10 sendsync.com Vendor site 3.3% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
best customer support tools for small support teams English Freshdesk and Intercom, tied
customer support software for teams answering customer questions English Freshdesk
how can a support team resolve customer questions faster English No brand recommended
how to keep customer support requests from getting lost English No brand recommended
shared inbox vs help desk software for support teams English Freshdesk, Help Scout, Helpmonks, Hiver, SupportBee and Zendesk, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured