Leader
58Heralded Score, range 27–71
The most visible customer support tools in Spain, October 2026
Most cited source
6citations
From ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | 0= #52 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #52 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #52 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #52 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 8= #27 | –
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #52 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #48 | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #48 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #52 | –
| 0% | 0% | None | First reading | |
| – | Help Desk Ultimate | Unranked | Too few answers | Not measured | 0= #52 | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Directory | 6.7% | 1 of 4 | 2 | 11 |
| 2 | | Vendor site | 6.7% | 3 of 4 | 1 | 14 |
| 3 | | Vendor site | 5.0% | 1 of 4 | 2 | 9 |
| 4 | | Vendor site | 3.3% | 2 of 4 | 1 | 9 |
| 5 | | Vendor site | 3.3% | 1 of 4 | 1 | 5 |
| 6 | | Vendor site | 1.7% | 1 of 4 | 2 | Not read |
| 7 | | Consultancy | 3.3% | 1 of 4 | 1 | 6 |
| 8 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 9 | | Vendor site | 3.3% | 2 of 4 | 1 | 16 |
| 10 | | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| ¿Cuál es el mejor software de atención al cliente para equipos de soporte? | Spanish | |
| ¿Qué herramientas de atención al cliente son mejores para equipos pequeños? | Spanish | |
| ¿Cómo puede un equipo de soporte responder más rápido a los clientes? | Spanish | No brand recommended |
| ¿Cómo puedo gestionar las consultas de los clientes sin pasar por alto ningún mensaje? | Spanish | |
| ¿A un equipo pequeño le conviene ofrecer atención al cliente por correo electrónico o por chat? | Spanish | No brand recommended |
| ¿Qué es mejor para los equipos: la atención al cliente automatizada o la manual? | Spanish | No brand recommended |
| ¿Qué alternativas hay a gestionar las consultas de los clientes por correo electrónico? | Spanish | |
| ¿Qué alternativas hay a responder manualmente a las preguntas de los clientes? | Spanish | No brand recommended |
| Gestiono el soporte de un equipo de tres personas. ¿Cómo podemos atender más consultas? | Spanish | No brand recommended |
| Tengo una pequeña empresa y quiero responder a mis clientes por correo electrónico y chat. ¿Qué debería usar? | Spanish | |
Each engine's top three
Google AI Mode
- = 1
Freshdesk
- = 1
Zendesk
- 3
HubSpot Service Hub
Gemini
- 1
- = 2
Help Scout
- = 2
Google AI Overviews
ChatGPT
- 1
- 2
- 3
Freshworks
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.